NEW YORK — On Wednesday, the WNBA and its players’ union gathered in person to engage in discussions concerning the development of a new collective bargaining agreement (CBA).
The meeting involved initial discussions, characterized by constructive dialogue, with both parties expressing a mutual commitment to continue working towards a groundbreaking new CBA, as detailed in their joint statement.
The players’ union decided to opt out of the existing collective bargaining agreement two years prior to its scheduled expiration in October 2025. Nevertheless, the current CBA will continue to govern the league through the 2025 season, allowing both parties a full year to negotiate a new deal.
This early opt-out signifies a pivotal moment for the WNBA, especially following the recent announcement of a remarkable 11-year media rights contract valued at $200 million annually.
The league has experienced record attendance and viewership this year, culminating in a thrilling WNBA Finals match on October 20, where the New York Liberty triumphed over the Minnesota Lynx in overtime to claim the title in a decisive fifth game.
Among the attendees at Wednesday’s meeting were prominent figures such as WNBPA President Nneka Ogwumike along with fellow players Kelsey Plum, Elizabeth Williams, Napheesa Collier, Satou Sabally, DiJonai Carrington, and Stefanie Dolson.
WNBPA Executive Director Terri Carmichael Jackson was also present, accompanied by various union staff members and advisors.
On the other side, WNBA Commissioner Cathy Engelbert attended alongside members of the league’s Labor Relations Committee and additional league staff and advisors.
The WNBA is on an upward trajectory, with the year 2024 on the brink of being a major breakthrough following several years of steady growth. According to the union, ESPN reported an impressive 170% increase in viewership ratings during the regular season.
Engelbert noted that the recent media rights arrangement and a growing number of corporate partners have positioned the league favorably. Additionally, she mentioned the rise in marketing opportunities for players, enhancing their visibility as household names.
In their negotiation efforts, the union seeks to establish a new economic framework that would revamp the current system, which they believe imposes unreasonable restrictions on player compensation and benefits.
The players are advocating for an equity-based model that would adapt and expand alongside the league’s financial success.
Areas of improvement the union is targeting include enhanced salaries, retirement benefits, and improved child care and family planning provisions.
