President Andrés Manuel López Obrador of Mexico has become known for his daily morning media briefings, called “las mañaneras,” which have been a significant tool for him to connect with his political base. These briefings, held almost without fail each workday during his nearly six-year term in office, are broadcast live on government and local news channels and streamed online. The president, clad in a suit and tie, begins each briefing at 7 a.m. with a simple greeting, kicking off what often turns into hours of musings and diatribes, delivered in straightforward language accessible to all viewers.
López Obrador’s populist approach, characterized by these informative sessions, has helped him maintain a strong presence in Mexico’s political landscape. Despite facing criticism for spreading falsehoods and launching personal attacks during the briefings, his popularity among supporters has remained high. His ability to engage with the public and provide updates on key projects has resonated with many Mexicans, such as a 79-year-old corn vendor who expressed gratitude for the insights gained from the briefings.
The president’s willingness to engage with journalists and address a wide range of topics has set him apart from his predecessors. However, critics argue that López Obrador has used the platform to control the political narrative, spread misinformation, and undermine press freedom. His confrontations with journalists, including disclosing a reporter’s cellphone number and dismissing concerns about harassment faced by another journalist, have raised alarms among advocates for press freedom.
Despite the concerns raised by critics, López Obrador’s popularity remains evident, as seen in his party’s recent electoral gains. With his successor, President-elect Claudia Sheinbaum, set to continue the morning broadcasts, there is uncertainty about whether she can replicate the unique charm and charisma that López Obrador brought to the mañaneras. As Mexico’s political landscape shifts, the impact of these daily briefings on public discourse and government transparency continues to be a topic of debate.
In the age of social media, clips and soundbites from the mañaneras frequently go viral, further expanding the president’s reach. Critics highlight the challenge of countering the spread of false information and attacks on journalists stemming from these briefings. Meanwhile, supporters of López Obrador often echo his narratives, dismissing criticism as coming from a corrupt opposition and emphasizing the president’s defense of Mexican sovereignty.
As López Obrador’s presidency comes to an end, his legacy as a powerful political force in Mexico is undeniable. The influence of the mañaneras on public opinion and political engagement underscores the evolving nature of media and governance in the country. While the briefings have been a central feature of López Obrador’s administration, the extent to which they will shape future political communication in Mexico remains to be seen.