Chi-Chi’s is set to make a return.
The well-known Mexican restaurant chain has announced its intentions to open new establishments in the coming year.
These new locations will mark the first ones since Chi-Chi’s entered bankruptcy protection over two decades ago in 2003.
Michael McDermott, the founder’s son, revealed that he has reached an agreement with Hormel Foods to reinvigorate the restaurant brand.
Hormel, based in Austin, Minnesota, not only owns the trademark for Chi-Chi’s but also manufactures its line of chips and salsas.
In a recent statement, Hormel highlighted the brand’s lasting legacy.
“The Chi-Chi’s name is revered, respected, and among the most recognized in the realm of Mexican cuisine,” they stated on Thursday.
They expressed enthusiasm about the upcoming revival of Chi-Chi’s restaurant venues.
McDermott, who is also known for founding Kona Grill and Rojo Mexican Grill, has yet to disclose the number of new restaurants or their locations.
He indicated that the reimagined Chi-Chi’s would be a modern take on the classic dining experience.
“We recognize the influence our establishment has had on many communities and families across the nation, and we see a significant opportunity to revitalize the brand in a way that appeals to today’s consumers,” McDermott stated in the announcement.
Chi-Chi’s was originally established in 1975 by Marno McDermott and former Green Bay Packers player Max McGee.
The chain enjoyed explosive growth during the 1990s, boasting over 200 locations across the country at its peak.
However, by 2003, it found itself in bankruptcy proceedings after enduring a series of ownership changes and facing fierce competition.
Additionally, Chi-Chi’s faced a serious blow to its reputation around the time of the bankruptcy due to a hepatitis A outbreak linked to one of its restaurants in Pennsylvania.
The outbreak, associated with green onions used in dishes, resulted in four fatalities and over 660 reported illnesses.
The final Chi-Chi’s restaurant shut its doors in 2004, marking the end of an era for the once-popular chain.