Donald Trump has increasingly embraced his informal title as the “crypto president,” a move that could potentially benefit both the cryptocurrency sector and his personal wealth.
Originally skeptical of digital currencies, Trump has dramatically shifted his stance, now advocating for policies that support cryptocurrencies and aiming to position the United States as “the world capital” of digital assets.
He has also associated his name with a crypto token and other cryptocurrency-related products. The cryptocurrency community, which invested significantly in Trump’s election campaign last year, has displayed a range of reactions to some of his crypto-focused initiatives.
Critics argue that these ventures raise chances for exploitation by individuals looking to leverage Trump’s influence. Trump has placed his investments into a trust overseen by his children and committed to avoiding management roles in his businesses during his presidency.
Here’s a quantitative overview of Trump’s involvement with cryptocurrencies:
**$100,000**
This is the price tagged on a new watch called the “Crypto President Tourbillon,” offered by a Trump-themed online watch store that pays a royalty for utilizing his name. Trump has a long-standing record of blending his political pursuits with business endeavors, and he first promoted Trump-branded watches in September of last year. The online store has begun selling various crypto-themed watches.
According to gettrumpwatches.com, only ten “Crypto President Tourbillon” watches will be manufactured, with payments exclusively accepted in Bitcoin. Buyers, paying the hefty $100,000, will receive a timepiece embellished with 229 “bitcoin orange sapphires” and a letter of authenticity signed by Trump.
“The Crypto President Tourbillon isn’t merely a timepiece—it stands as a statement. Of wealth. Of power. Of vision,” claims the website.
**$11 billion**
This figure represents the estimated decrease in market capitalization of Trump’s meme coin since it peaked around $15 billion on January 19, just days after its launch and a day before Trump assumed office.
Some in the cryptocurrency space celebrated the introduction of Trump’s meme coin, which was soon followed by Melania Trump’s meme coin launch, interpreting it as a sign of his dedication to digital assets.
Conversely, critics deemed it damaging to the crypto industry’s reputation at a time when it seeks wider acceptance. Meme coins often emerge as whimsical endeavors with no substantial value but have the potential to skyrocket in value if enough investors show interest.
**$299**
This is the price for a fresh pair of crypto-themed sneakers that another website, which compensates for licensing Trump-themed products, is selling. The low-top orange shoes are expected to start shipping in April, featuring a limited edition run of just 400 pairs.
**$75 million**
This amount reflects what Chinese crypto entrepreneur Justin Sun claims his company has invested in World Liberty Financial, a decentralized finance platform that Trump and his sons aided in launching last year. Sun is well-known as the founder of the decentralized blockchain platform TRON and for having purchased a banana for $6.2 million recently.
In 2023, Sun and his firms faced a lawsuit from the SEC for allegedly inflating TRON’s price, while U.S. agencies accused his company of facilitating transfers linked to groups deemed terrorist organizations. On Inauguration Day, World Liberty Financial announced a purchase of $4.7 million in TRON’s token, TRX.
**$250 million**
This is the projected investment by the parent company of Trump’s Truth Social in new financial products and decentralized finance services, which may encompass bitcoin and other cryptocurrencies.
Truth Social has recently filed for trademarks for “Truth.fi Bitcoin Plus ETF” and “Truth.fi Bitcoin Plus SMA,” indicative of their intention to introduce crypto-exchange traded funds and separately managed accounts.
Despite facing limited revenues and noteworthy losses, Trump’s supporters have contributed to bolstering the stock value of Trump Media & Technology Group and generating funds since its public launch last year. The parent company announced last month its strategic shift into crypto would be to diversify its cash reserves of approximately $700 million.
TMTG maintains that Trump has no role in decision-making at the company, although he is a significant shareholder, owning a 53% stake, according to the latest quarterly report, which is currently valued at over $3 billion.
