PARIS — A bustling scene unfolded at the Grand Palais this Tuesday as Chanel introduced its latest collection, notably marking Matthieu Blazy’s first showcase as the new creative director set for this fall. The event attracted numerous celebrities, notably Kylie Jenner, who was elegantly positioned atop two colossal interlocking C’s, reminiscent of a bridge which may symbolize the brand’s exciting transition into a new era.
Initial expectations for a lackluster, designer-less presentation were quickly dismissed. Chanel’s internal team showcased powerful creativity, revealing a collection abundant with vivid colors and eclectic designs that exemplified the unrivaled skill of its couture ateliers.
**The Focus: Coco, the Colorist**
While Coco Chanel is renowned for her groundbreaking work with black in fashion, this collection took a refreshing turn. It shone a spotlight on Gabrielle “Coco” Chanel’s less celebrated talent for color. The lineup featured cheerful pastels, striking shades, deep midnight blues, and the classic staple of black, transitioning gracefully from day into night—almost like a nostalgic “greatest hits” compilation right before a new beginning.
**Captivating Designs and Playful Elements**
The runway balanced playful creativity with theatricality. Beyond the classic tweed skirt suits that Chanel is known for, designs incorporated leg-of-mutton sleeves, lending an air of historical magnificence reminiscent of Victorian times. The runway glimmered under the radiant lights of the Grand Palais, with sequins and paillettes catching the eye. Flashy red silk trains added to the dramatic flair, while whimsical neckties had a nod to the 1970s style.
A notable design was a satin gown in pastel yellow, embellished with delicate buttons along the front, capturing that vintage Hollywood glamour while remaining innovative and modern.
However, the real artistry lay in the minute details — the buttons. Beautiful buttons crafted from rock crystal, metal, and sparkling rhinestones adorned a variety of garments, subtly enhancing the vibrant collection.
**Kylie Jenner and a Star-Studded Audience**
The guest list reflected Chanel’s extraordinary global influence, featuring one of the most illustrious gatherings of Paris Fashion Week. Not only was Kylie Jenner a highlight, but global icons such as Jennie from BLACKPINK, G-Dragon, and Lily-Rose Depp shared the front row with pop sensation Dua Lipa, acclaimed actress Marion Cotillard, and stars Elsa Zylberstein and Antonia Desplat.
Amid the collection of high-profile attendees, Pamela Anderson was also present, accompanied by a team of diligent security personnel, emphasizing the glamorous but hectic atmosphere.
**Focus on Blazy’s Next Chapter**
Conversations swirled around the brand’s upcoming transformation. Virginie Viard, who took over for Karl Lagerfeld in 2019, parted ways with Chanel last year amid lukewarm reviews of her work. One observer candidly remarked on the mood in the room, suggesting, “Even this studio show feels brighter than what Viard had done,” echoing a sentiment that Chanel was in need of a rejuvenated vision.
Blazy comes with an esteemed reputation for innovation and craftsmanship, having previously led Bottega Veneta as creative director. Reports indicate he steps into a brand that is financially strong, providing a solid foundation for his ambitious ideas.
Despite mixed reviews during Viard’s leadership, Chanel maintained record-breaking sales, reportedly reaching $19.7 billion in 2023, which included a notable 23% jump in ready-to-wear products.
**Celebrating 110 Years of Excellence**
As Chanel couture commemorates its 110th anniversary, a special film was released offering an intimate glimpse into the renowned Rue Cambon headquarters. Featuring personalities like Vanessa Paradis, Marion Cotillard, and Naomi Campbell, the film explores the intricacies and dedication involved in couture craftsmanship.
“One seamstress revealed, ‘At Chanel, we take a minimum of 25-30 measurements,’” highlighting that certain garments may take thousands of hours of meticulous handcrafted work. The documentary emphasized the commitment that has established Chanel as a paragon of couture prestige and excellence.
