Charlotte, North Carolina — NASCAR driver Corey LaJoie is gearing up for a selective Cup Series campaign with Rick Ware Racing this season. In addition to racing, he will also serve as an analyst for Amazon Prime Video’s coverage of the Cup Series.
LaJoie will pilot the No. 01 Ford Mustang for Ware as he aims to enhance his Stacking Pennies Performance Brand. While the specifics regarding the total number of races he will compete in were not disclosed in the announcement, the 33-year-old racer is set to pursue qualification for the upcoming Daytona 500, which kicks off the season next month.
Without a charter for the No. 01, LaJoie faces the challenge of securing one of the four remaining spots in the Daytona 500. He will have to earn his place through either time trials or his qualifying race. The Ford Mustang he drives will be backed by sponsorship from DuraMAX and Take 5 Oil Change.
“Rick Ware is someone who makes things happen. He’s a fantastic individual who has supported me in launching my vision for Stacking Pennies Performance,” LaJoie expressed. “He’s given me the opportunity to put the No. 01 on his Ford Mustangs, further promoting a brand that resonates with fans who have supported and cheered for me through the years.”
The No. 01 is not just a number; it embodies the “Stacking Pennies” principle LaJoie has established, reflecting his belief that small successes can accumulate into significant achievements. His popular Stacking Pennies podcast has gained a loyal following among NASCAR enthusiasts.
Additionally, LaJoie will transition into commentary, joining the broadcast booth when Prime Video kicks off its five-race NASCAR lineup in May, starting with the Coca-Cola 600 at Charlotte Motor Speedway.
“In many respects, my racing career has exceeded my wildest expectations, yet I often lay awake at night feeling that I haven’t fully realized my potential on the track,” LaJoie noted. “Enhancing my abilities and positively influencing others has never been as crucial as it is today.”
He added, “The way I approach my presence on the track will be different this year, bringing a new set of challenges; however, I am committed to making a lasting impression in the sport and the communities that NASCAR influences.”
Corey LaJoie is the son of NASCAR veteran Randy LaJoie, a two-time champion in the Xfinity Series with 15 wins over his 19-year career, which included 350 starts. He also made 44 starts in the Cup Series.
Despite his extensive experience, Corey LaJoie has yet to clinch a victory across NASCAR’s three national series, having first entered the scene in 2013 with a single Xfinity Series race. Over the past eight years in the Cup Series, primarily with Spire Motorsports, he recorded four top-five finishes but has not surpassed a 25th place finish in the Cup Series standings.
