DENVER — Jeremy Bloom is heading to the X Games, but this time not as a competitor. Bloom has been appointed as the new CEO of the organization, a role he will officially take on as announced on Thursday. In this position, he will oversee both the summer and winter events, especially as the X Games evolves into a new, team-oriented format starting in 2026, in addition to maintaining individual competitions.
Throughout his career, the 42-year-old Bloom was unable to pursue a gold medal at the X Games since the competition did not include his favorite event, mogul skiing. However, this new role feels like a significant achievement in a different way for him. “Taking on the leadership of the X Games is not just a career milestone for me — it’s a personal privilege,” Bloom expressed in a statement, especially with the upcoming winter X Games scheduled in Aspen, Colorado, next month. “Returning to my roots in sports, particularly in action sports, feels like a homecoming. The X Games is a legendary brand, and I hold a profound admiration for our athletes, who truly represent the pinnacle of talent in our sport.”
Bloom is no stranger to the business world and philanthropic efforts, and he aims to bring a unique athlete’s viewpoint to the X Games, a sports franchise that was majority acquired by MSP Sports Capital from ESPN two years ago. A dual-sport athlete, Bloom chased both Olympic dreams on ski slopes filled with moguls and football aspirations on the field at Colorado. His path was not without obstacles; during his NCAA years, he faced challenges for wanting to play both sports and accept sponsorships in skiing to help fund his Olympic pursuits, leading to the NCAA’s decision to deny his reinstatement for football while allowing him to ski professionally.
The sporting landscape has shifted significantly in the past two decades, especially with athletes now being able to profit from their name, image, and likeness. In 2006, Bloom was drafted by the Philadelphia Eagles to play as a wide receiver and kick returner and later had a brief stint with the Pittsburgh Steelers before turning his focus to philanthropy. He founded “Wish of a Lifetime” in 2008, a charity that grants various wishes to older adults. Two years later, he co-founded Integrate, a business-to-business marketing software firm, and continued as its CEO until it was acquired by Audax Private Equity. Now, he is transitioning to lead the X Games.
“We are excited to have Jeremy join us as the CEO of the X Games,” said Jeff Moorad, a partner at MSP and executive chairman of the X Games. “His commitment, athletic background, and proven success in building businesses will be crucial in further enhancing our X Games events and the newly formed X Games League.”
In June, the X Games unveiled a fresh concept that allows summer athletes in various disciplines, including skateboarding, motocross, and BMX, to compete in teams. Winter athletes will also participate in a similar fashion within snowboarding and skiing events. For instance, superstar freestyle skier Eileen Gu teaming up with snowboarder Scotty James can compete for team prize awards alongside their individual titles.
The plan includes expanding to four winter and four summer global competitions, with selection conducted through a draft process and utilizing a points system. Last season, the X Games awarded approximately $2.4 million to participating athletes. “I look forward to collaborating with the team to enhance the X Games’ status,” stated Bloom, who has also served on the board of trustees for U.S. Ski and Snowboard.
Regarding his favorite discipline of moguls not currently included in the X Games, Bloom humorously remarked in a text: “They don’t have my sport, (asterisk) yet.”
