BOSTON — The new National Women’s Soccer League team in Boston has issued an apology regarding a controversial marketing campaign titled “Too Many Balls,” which sparked backlash from the transgender community and others.

Just a day after launching the slogan alongside their team name, BOS Nation FC, the organization acknowledged their misstep via a post on X. They indicated that the aim of creating a bold and memorable brand launch ultimately fell flat.

The team expressed its regret, stating, “We fully acknowledge that the content of the campaign did not reflect the safe and welcoming environment we strive to create for all.” They extended their apologies specifically to the LGBTQ+ and trans communities for any harm caused.

The announcement of the new name was linked to a promotional video that celebrated Boston’s professional sports legacy, predominantly featuring male athletes. The video featured playful commentary such as “Boston loves its balls” and suggested there were “too many balls in this town.” It concluded with the tagline: “We are BOS nation, where anything is possible. No balls necessary,” with the exception of a soccer ball, of course.

Jennifer Epstein, one of the team’s owners, had previously expressed enthusiasm about gauging community feedback. The ownership group includes notable figures such as actress and director Elizabeth Banks, as well as Olympic gold medalist Aly Raisman.

However, the anticipated warm reception did not materialize. Seattle midfielder Quinn, who identifies as transgender and nonbinary, publicly shared their thoughts on social media, labeling the campaign as “transphobic.”

In response to the backlash, the team removed the video from their website, and the dedicated site for the campaign was no longer reachable. The public relations firm responsible for distributing the news regarding the team name has yet to provide any commentary.

Reaffirming their commitment, the team stated on X that they take pride in being part of a league focused on inclusivity and are dedicated to adhering to the foundational values of the NWSL and their own club. They thanked community members for holding them accountable and assured that they were listening and would strive to improve together.