PHOENIX — James Arthur Ray, a well-known self-help entrepreneur, passed away unexpectedly last week at the age of 67. His family confirmed the news in a post on X, stating that his death was “sudden and unexpected,” but did not disclose the specific cause. Prior to his death, Ray was active on social media, offering guidance and co-hosting a podcast with his wife.
Ray’s brother, Jon Ray, reflected on his sibling’s life, expressing pride in James’s commitment to improving the lives of others, saying that he had positively impacted thousands. According to a representative from Clark County, Nevada, a report regarding a man matching Ray’s name and age has been received.
Ray gained significant fame through his involvement in the self-help industry, particularly after appearing in the 2006 documentary “The Secret,” and promoting it on widely viewed platforms like “The Oprah Winfrey Show” and “Larry King Live.” However, Ray’s legacy became complicated following a tragic incident at one of his events in October 2009. During a five-day seminar in Sedona, Arizona, known as the “Spiritual Warrior” event, a sweat lodge ceremony resulted in the deaths of three participants.
The event, described as an opportunity for deep spiritual breakthroughs, turned fatal when 38-year-old Kirby Brown and 40-year-old James Shore died in the heat. Additionally, Liz Neuman, 49, fell into a coma and passed away after a week in the hospital. Prosecutors alleged that Ray had dangerously increased the temperature inside the sweat lodge, ignored participants’ cries for help, and did not intervene as people were collapsing.
Despite the serious charges, Ray was acquitted of more severe manslaughter accusations but was found guilty of three counts of negligent homicide, leading to concurrent sentences. He was released from prison in July 2013 and later accepted responsibility for the event’s outcomes, though he offered no justification for his actions during the chaos.
Following his release, Ray returned to the self-help realm, continuing to create content through social media and his podcast, Modern Alchemy, with his wife. He also provided personalized video consultations for a fee of $2,500, showcasing his sustained commitment to the industry.
In response to the tragedy, Brown’s family founded Seek Safely, an organization aimed at safeguarding individuals who may be vulnerable to manipulation within the self-help sector. Brown’s sister, Jean, extended her condolences to Ray’s family and highlighted the larger issue at hand by stating that Ray was just one among many in a lucrative industry that exploits those seeking self-improvement and fulfillment. She emphasized the importance of recognizing that no guru or program is infallible, urging those on a self-improvement path to stay grounded in their values and to prioritize personal safety.
In this reflection on Ray’s life and the implications of his work, it serves as a reminder of the complexities surrounding the self-help industry and the critical need for accountability and protection for those navigating their paths toward personal growth.
