IRVING, Texas — Brett Yormark, the commissioner of the Big 12 Conference, has had his contract extended for an additional three years, cementing his tenure through to 2030. This extension, which remains in line with previous updates, extends his original five-year deal that was initially due to conclude in 2027.
Before stepping into the commissioner role in 2022, Yormark held a prominent position as the CEO of Roc Nation, an entertainment powerhouse founded by Jay-Z. His leadership has been characterized by notable achievements, including finalizing a lucrative six-year television rights agreement worth $2.28 billion with major networks ESPN and Fox. Furthermore, Yormark has played a key role in the Big 12’s significant expansion stages. This includes the strategic assimilation of Colorado, Arizona, Arizona State, and Utah into the conference following the dissolution of the Pac-12. Additionally, he managed the integration of new member schools such as BYU, Cincinnati, Houston, and UCF by 2023, which was initially negotiated by his predecessor Bob Bowlsby.
In a public statement, Yormark expressed gratitude to the Board, saying, “I would like to thank the Board for their continued support. We have made great progress over the last three years, and our best days are ahead. I am thrilled to continue to work alongside our member schools as we grow and strengthen the Big 12 into a Conference that is innovative and prepared for what the future may hold.” His comments reflect optimism and commitment toward enhancing the conference’s prestige and position in collegiate sports.