In Louisville, Kentucky, Ford Motor Company announced a positive response to modifications made to U.S. auto import regulations, while emphasizing the need for additional steps to support the American auto industry’s expansion. During the unveiling of Ford’s 2025 Expedition SUV at its expansive Kentucky truck plant, CEO Jim Farley highlighted the company’s leadership in domestic manufacturing compared to competitors.
Farley’s focus was primarily on trade policies when addressing plant employees, coinciding with President Donald Trump’s recent decision to ease some 25% tariffs on automobiles and parts. “This week’s adjustments to tariff plans alleviate some of the burdens facing automakers, suppliers, and customers,” stated Farley. “However, further collaboration with the administration is crucial to develop comprehensive policies that align with the goal of a thriving automotive industry, and we’re not there yet.”
Farley praised the Kentucky Truck Plant, home to nearly 9,000 workers, as “an exemplary model of American manufacturing.” Another Ford plant also operates in Louisville. During a press tour on Wednesday, Ford showcased its coordinated assembly lines, highlighting vehicles both in production and undergoing quality checks.
Taking a competitive stance, Farley stressed that if other automakers matched Ford’s domestic production, it could significantly boost U.S. manufacturing and job creation. “Over 80% of the cars Ford retails in America are built locally, and we export extensively,” he mentioned. “If our rivals mirrored this dedication, the U.S. would see the assembly of 4 million additional cars each year.”
“Matching Ford’s domestic assembly would equate to establishing up to 15 new plants like this one,” he continued, “not accounting for supplier support. That means jobs for hundreds of thousands of Americans.”
Although Ford is proud of its domestic output, it still imports cars and parts from Mexico and engines from Canada. Trump’s recent order modifies earlier 25% tariffs, thereby facilitating easier imports of vehicles assembled in the U.S. using foreign components.
Car manufacturers noted significant sales boosts in March, largely reporting double-digit increases. This uptick helped offset a slow start to the year, possibly influenced by pre-emptive buying driven by tariff concerns.
Farley urged ongoing engagement with Trump’s administration to establish policies favoring exports and rewarding enterprises like Ford that export U.S-manufactured goods. “Many vehicles we manufacture here are sold internationally,” he noted. “Isn’t it fair to acknowledge that as an American contribution? It’s about maintaining jobs in the U.S. and ensuring supply chains nurture domestic expansion and affordable car prices.”
The broader effects of Trump’s tariff strategy on the U.S. economy and car sales remain uncertain. Economists predominantly argue that such tariffs could escalate prices and slow economic advancement, potentially impacting auto sales negatively.
Speaking to journalists, Farley underscored the necessity for evolving trade policies that foster local vehicle production. “I feel we’re just at the start,” he said. “Overseas companies importing a major portion of their vehicles without the ability to swiftly move production face challenging decisions.”
Additionally, Ford extended its “employee pricing” deal for vehicle buyers through the Fourth of July weekend, a move Farley said has resonated well with consumers.