WASHINGTON — In a striking move reflecting Donald Trump’s characteristic direct communication style, the former president turned to his preferred platform, Truth Social, to address Russian actions in Ukraine. On Thursday morning, Trump made a pointed appeal to Russian President Vladimir Putin to halt military aggression against Kyiv. His post conveyed urgent disapproval: “Vladimir, STOP!”
Trump’s complete message was: “I am not happy with the Russian strikes on KYIV. Not necessary, and very bad timing. Vladimir, STOP! 5000 soldiers a week are dying. Lets get the Peace Deal DONE!” His response followed Russia’s intensive missile and drone attacks on Kyiv, resulting in at least 12 fatalities and 90 injuries—the deadliest assault since last summer. As Trump aspires to lead a U.S.-facilitated peace initiative, his frustration with both sides appears to grow. This week, he also criticized Ukrainian President Volodymyr Zelenskyy—but not via Truth Social.
Analyzing Trump’s social media activity reveals geopolitical nuances, particularly given his reputation for sometimes appearing overly accommodating to Putin. His direct address on social media adds another layer to this complex dynamic.
Notably, Trump’s use of “Vladimir” without formal title diverges from conventional diplomatic etiquette, which typically involves addressing state leaders as Mr. President or Madam Prime Minister. Although Trump often employs first names when referring to international leaders, the effect of such familiarity on Putin remains uncertain.
Trump’s message deviates from traditional diplomatic rhetoric, which is typically formalized and carefully constructed. His distinctive style has been to forego these conventions, opting for directness and simplicity.
In modern diplomacy, social media plays an increasing role. Historically, official communications were channeled through formal letters and rare face-to-face visits. Trump’s frequent use of platforms like Twitter and Truth Social—leveraging clear, emphatic language—signals a shift in how leaders might engage with one another. Despite previous bans and reinstatements on platforms like Twitter, Trump continues this digital engagement.
Trump’s approach of publicly telling Putin “STOP!” is unique. While many global voices have called for an end to Russian aggression since the military conflict began over three years ago, rarely has such a message been delivered with Trump’s style of brevity and directness. Whether this attempt will see different results remains to be seen.