NEW YORK — As he launches his elegant GapStudio collection, renowned fashion designer Zac Posen shares insights into his journey to breathe new life into the Gap brand and his vision for its future. Appointed as the creative director at Gap Inc. in 2024, Posen is responsible for steering the creative direction for Gap, Old Navy, and Banana Republic. Renowned for his daring choices, he has infused new energy into the classic brand, beginning with his innovative designs showcased at the Met Gala last year.
“I had the extraordinary chance to work with Oscar-winner Da’Vine Joy Randolph and bring in diverse artisans throughout the process,” Posen remarks. “I believe they witnessed a new dimension of my creativity and what Gap could symbolize culturally.” Randolph donned a dramatic all-denim ensemble inspired by Gap’s 1969 denim theme for the gala, fitting the “Garden of Time” blueprint. The day after the event, orders surged, sparking a new vision for the brand.
Posen’s inaugural Collection 01 presents a modern twist on American fashion with masterful tailoring, intricate embellishments, and a hint of sophistication. The collection offers chic interpretations of Gap’s signature materials, such as an elegant trench coat and fashionable sailor pants crafted from denim, as well as the widely loved poplin maxi shirtdress.
Prior to this, Posen was best known for his signature label and his elegant, body-conscious gowns. However, the label was discontinued in 2019. Recently, Posen welcomed a press visit to his Gap design studio in New York to discuss his new collection, his enthusiasm for denim, and his transformative career path.
During the interview, Posen recounts how the Met Gala experience fueled the creation of this collection. “The opportunity to create a Met Gala outfit with Da’Vine Joy (Randolph) allowed me to collaborate with different artisans,” he explains. “It revealed a unique side of my creativity and what Gap could culturally encompass.” After the gala, he received a prompt call from stylists Erin Walsh and Anne Hathaway, who requested a cotton dress. This piece sold out swiftly online, and organically led to a renewed cultural dialogue. “I never envisioned reconstructing a sub-brand within this iconic brand,” Posen says.
Explaining his decision to collaborate with Gap, Posen mentions, “After my company closed in 2019, I navigated a transitional period. Amidst the pandemic, I explored various opportunities, eventually finding myself aligned with Gap.” He highlights the challenge of integrating his design aesthetic into this established American brand. “GapStudio requires utilizing a different skill set, bringing back a team of talented artisans I had worked with previously,” Posen states. “It’s a journey I didn’t foresee but find immensely gratifying.”
Posen emphasizes the importance of personal style infusion into Gap’s established identity. “Despite constant evolution, classic elements must always receive enhancement,” he expresses. “Today’s consumers seek elevated, fashionable touchstones blended into their classics.” He firmly believes that this approach is pivotal for engaging a new, younger clientele.
Discussing his penchant for denim, Posen notes, “Denim represents the essence of Americana. It’s an incredible fiber crafted from cotton and indigo, and involves an intricate artisan process comparable to couture gown creation.” This commitment to craftsmanship shines through in the collection’s pieces.
On sustainability, Posen says, “Durable, quality construction is crucial in every piece. I aspire toward timeless collections that transcend generations and body types.” Recognizing Gap’s legacy, Posen aims to infuse timeless quality with a touch of modern flair. He adds, “I hope to integrate style and trends that sprinkle some magic into Gap’s staple offerings.”
While hinting at future projects, Posen tantalizingly teases, “Regarding another Met Gala design, only time will tell.”