Tariffs strain US-Canada-Mexico World Cup partnership

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    Seven years ago, when the bid to host the 2026 World Cup was awarded to the United States, Canada, and Mexico, existing political tensions, due to tariffs and a proposed border wall, were overshadowed by a shared enthusiasm for the event. Carlos Cordeiro, then president of the U.S. Soccer Federation, highlighted the unity of the three nations as a compelling message indicative of their longstanding cooperation. However, as the event draws closer, with President Donald Trump back in office, new challenges have emerged, such as fluctuating tariffs and international tensions, as well as proposals for “reciprocal tariffs.”

    The geopolitical dynamics, notably Trump’s provocative statements about Canada and visa policies between the countries, pose uncertainties regarding the World Cup’s coordination and logistics. Despite these tensions, Trump has expressed optimism about increased excitement, viewing tension as a positive aspect. The question looming is whether political issues will deter the global audience from attending, especially given upcoming major sporting events, including the Club World Cup and the Los Angeles Olympics in 2028.

    Alan Rothenberg, a seasoned organizer of past World Cups, believes political friction won’t prevent fans from attending. He cited examples like the 2018 Russia and 2022 Qatar World Cups, both of which overcame controversies to attract millions of visitors. He asserts that devoted soccer fans won’t let political differences be a barrier. Rothenberg also dismissed the probability of any of the host nations withdrawing from the World Cup, noting that any such situation would likely see the U.S. stepping in to fill the gaps.

    Although political tensions could affect the atmosphere, with possibilities of anti-American sentiment at U.S. games, the organizing committee remains determined. FIFA did not provide comments, but its president, Gianni Infantino, maintains a positive rapport with Trump, having met multiple times since the latter’s election. Infantino is expected to navigate these geopolitical challenges effectively.

    Kirsty Coventry, newly elected president of the International Olympic Committee, expressed confidence in fostering communication with Trump to ensure the success of the Olympics. She assured that athletes will be supported to attend the Games, despite potential visa issues.

    Experts like Andrew Zimbalist suggest that Trump’s policies may not significantly impact the World Cup, predicting exceptions might be made to facilitate the event. While U.S. and Canadian soccer federations did not comment on potential impacts of White House policies, Gabriela Cuevas from Mexico views the World Cup as a separate matter from political issues, hoping it encourages dialogue.

    Security and logistics, such as border crossings and team transportation, remain vital concerns but are expected to be managed effectively. The main logistical challenge will be the movement of people across the borders, which could become complicated with heightened inspections and reduced government services.

    On the ground, soccer remains a passion for fans like Mexican businessman German Camacho Pacheco, who believes the World Cup’s significance transcends current political tensions. Unless trade disputes escalate dramatically, the excitement and draw of the tournament are expected to prevail.