NHL and Rogers ink $7.7B, 12-year media deal in Canada

    0
    1

    The National Hockey League (NHL) has successfully negotiated a lucrative 12-year media rights agreement with Rogers Communications, valued at $7.7 billion USD in Canada. This information comes from a source familiar with the details, who provided insight on the condition of anonymity as the official announcement has yet to be made public.

    This new deal represents a significant boost in financial inflow for the league, aligning with the rising salary cap. The previous arrangement, finalized in November 2013, was valued at $5.2 billion CAD and also spanned 12 years. This recent agreement demonstrates the growing value and demand for NHL content in the Canadian market.

    In addition to its Canadian rights, the NHL secured a U.S. television and streaming partnership in 2021 with ESPN and Turner Sports. This current contract, a combined seven-year arrangement, brings in $4.5 billion, showcasing the league’s expanding presence and commercial influence across North American media landscapes.