MILWAUKEE — During the Milwaukee Brewers’ home opener, a moment dedicated to honoring the cherished broadcaster Bob Uecker quickly transformed into a vocal homage, as a fan enthusiastically shouted, “We love you, Ueck.”
This sentiment resonated across American Family Field on a day shadowed by both admiration and loss. Uecker, who passed away on January 16 at 90, had been the voice of Brewers baseball for 54 seasons, cementing his status as a franchise icon. Fans, players, and executives alike expressed their deep appreciation for Uecker, fondly acknowledging his generous spirit and larger-than-life personality.
In their first home game since Uecker’s death, the Brewers fell to the Kansas City Royals 11-1. Yet, the day’s focus remained on celebrating Uecker’s extraordinary legacy. Brewers principal owner Mark Attanasio donned a plaid blazer, reminiscent of Uecker’s trademark style, stating, “I did my best to find a jacket in my closet that would be something he would wear.” Tributes to Uecker were prominently displayed throughout the stadium.
The grounds crew etched his signature into the outfield grass, while the team sported jersey patches in his honor, a symbol set to remain throughout the season. The ceremonial first pitches were thrown by representatives of the Wounded Warrior Project and the ALS Association, two organizations close to Uecker’s heart, reinforcing the depth of his philanthropic efforts. Meanwhile, the pro shop featured Uecker-themed apparel, with proceeds benefiting charities he had supported.
A banner inscribed with “We’ll Miss You, Bob” adorned the entrance to the press box, filled with fan-written notes of gratitude. In the upper reaches of the stadium, a large blue tarp proclaimed “I must be in the front row,” a nod to one of Uecker’s famous commercials for Miller Lite beer.
Outfielder Christian Yelich, having worn a plaid blazer at the season opener in Yankee Stadium, said, “Obviously we all miss him and wish he was here. I think he’ll be with us for this season and many seasons going forward.” Such sentiments were shared by many fans, who found inventive ways to honor Uecker’s enduring memory.
Before the game, many gathered to be photographed beside a Uecker statue, with some paying tribute by placing Miller Lite beer cans—a touching homage given Uecker’s long association with the brand. “He was the voice of our childhood summers,” noted David Horton from Fitchburg, Wisconsin. “We just wanted to pay our respects and show some love.” Interestingly, there’s a local anecdote about how beer cans placed at the base of the statue would pop in the frigid weather, prompting lighthearted quips about Uecker himself being responsible.
The memorials to Uecker were not confined to the stadium. Kopp’s, a well-loved local burger spot, crafted a “Mr. Baseball” flavored custard for the occasion, featuring ingredients like beer nuts and a splash of Miller Lite. To honor him, 20% of the custard’s sales were donated to the Make-a-Wish Foundation.
Uecker was a Milwaukee staple, whose local fame evolved into national stardom through his work in commercials, television, and film, yet he always stayed loyal to the Brewers and his hometown fans. “There’s nobody who was more loyal or genuine,” expressed Attanasio. Uecker’s rapport with players was well-acknowledged. Manager Pat Murphy had ensured that the team’s division-clinching celebration included a moment of recognition for the broadcaster, who consoled players during tough times, offering his perspective and wit.
As the new season commenced with challenges, Uecker’s absence was palpable. Yet, his spirit remains undiminished as fans like Heather Floyd-Gabrysiak attentively donned jerseys bearing his name for the game, stating, “He’s always going to be here. Even if he’s not here, you’ll still feel him here. He’ll still be a part of it always.”
Throughout Milwaukee, the echoes of Uecker’s voice remain, unchanged by time, a testament to the indelible mark he left on the city and its baseball tradition.