In a stirring announcement, Blizzard Entertainment, the renowned California-based gaming giant, has shared exciting news about the return of its fan-favorite event, BlizzCon. After a hiatus spanning several years, the much-loved gaming extravaganza is set to make a comeback in September 2026 at the Anaheim Convention Center. This eagerly awaited event was last held in 2023, making its return a significant milestone for both the company and its fanbase.
BlizzCon promises to deliver all the elements that fans have come to expect, including an opening ceremony that typically features major announcements concerning their games. Alongside, attendees can look forward to engaging panels and a variety of immersive experiences. Johanna Faries, the president of Blizzard Entertainment, mentioned that BlizzCon transcends traditional gaming boundaries, serving as an “entertainment platform” and an opportunity for unique gatherings among gamers. Faries emphasized the profound impact of BlizzCon on personal lives, recounting stories of relationships and bonds formed during past events. “We take that role very seriously,” she asserted.
Amidst growing discussions around gaming in pop culture, Faries highlighted the medium’s evolution as a pivotal entertainment form. In conversation with comedian Conan O’Brien at the SXSW Film & TV Festival in Texas, she unpacked how gaming has moved to the forefront of entertainment, becoming more inclusive and accessible to a wide audience. Gaming has shifted from the question of ‘who is a gamer’ to ‘what is anyone playing at a given time.’ This shift has been bolstered by technology that personalizes and broadens consumer experiences across platforms, from PC to mobile, and catering to all player demographics.
The gaming industry itself has significantly transformed, now encompassing a broader range of titles beyond the conventional Triple-A focus. With evolving business models, the landscape accommodates long and short-form gaming experiences, drawing diverse talents to create world-class content. Faries highlights the hybridization of play styles, with prominent creators engaging across multiple games, enhancing the variety and depth available to players.
Globally, the video game industry has surpassed the combined revenue of North American sports and movies, integrating deeply into the broader entertainment landscape. A key factor in this crossover is the fact that many celebrities also engage in gaming, further normalizing it within mainstream culture. This intersection facilitates innovative collaborations between gaming, Hollywood, music, and fashion.
In terms of technology, Faries speaks to the need for balance when integrating AI into game development. Maintaining a principled approach, Blizzard ensures that new technologies support creative processes and empower developers without overshadowing their contributions. The focus remains on player-first initiatives, ensuring games resonate with both players and creators.
Addressing Diversity, Equity, and Inclusion (DEI), Faries reiterated Blizzard’s commitment to fostering a diverse environment since its inception. DEI initiatives are crucial at both consumer and organizational levels, shaping empathetic and rich storytelling. Diverse teams are indispensable in crafting nuanced characters and narratives without oversimplification.
As for the upcoming BlizzCon, Faries expressed enthusiasm about its revival, emphasizing the importance of timing and the legacy of hosting the event in Anaheim. With its return marking the 15th BlizzCon in Blizzard’s history, the company is eager to exceed expectations and deliver an unforgettable experience for both players and employees. The focus is on elevating the event to new heights, celebrating the enduring legacy of BlizzCon in style.
