LIVERPOOL, England — Starting next season, Liverpool will be collaborating with Adidas to supply their uniforms, marking a return to this partnership after 13 years. This marks the third time that the prestigious English football club is teaming up with the renowned German sportswear company, having previously collaborated from 1985 to 1996 and then again from 2006 to 2012. In the interim, Liverpool’s team has donned kits from brands such as Warrior, New Balance, and most recently, Nike.
The new arrangement is comprehensive and will encompass the outfits for all men’s, women’s, and youth teams associated with the club. While the financial specifics of this agreement have not been publicly disclosed, it signifies a significant move for both parties. Adidas Chief Executive, Bjørn Gulden, expressed excitement about the renewed partnership, highlighting the iconic status of past jerseys created in collaboration with Liverpool. He emphasized Adidas’s commitment to providing players with advanced sportswear technologies, as well as aspirations to craft memorable jerseys for fans in the years to come.
Currently, Liverpool sits comfortably atop the Premier League standings, boasting a significant 15-point lead over Arsenal. The team is poised to secure its first league championship in half a decade, adding further anticipation to their upcoming partnership with Adidas.
