Iowa State women’s basketball standout Audi Crooks navigates a complicated relationship with social media. On one hand, her direct messages occasionally contain heartwarming notes from young admirers who look up to her as a role model, seeking advice or expressing the desire to meet. Conversely, as the Big 12’s leading scorer, she is not immune to receiving critical comments targeting her appearance, playing style, or behavior.
“They miss the entire essence of social media and the internet – the opportunity for genuine interaction,” Crooks expressed. “I’m determined to use my social platform to foster positive connections.”
As March Madness looms on the horizon and in celebration of International Women’s Day on Saturday, Crooks and fellow athlete Hannah Stuelke from Iowa are championing positive digital practices through their partnerships with UScellular.
“I believe forming connections online can be very beneficial,” Stuelke noted. “A lot of young girls reach out to me, allowing me to respond and motivate them. That’s one of social media’s advantages, the ability to mentor and provide leadership to those seeking guidance.”
The issue of online abuse directed at college athletes was highlighted recently when Kansas men’s basketball player Zeke Mayo publicly shared screen captures of vitriolic posts he received following a performance setback in a loss against Texas Tech.
A study by the NCAA released last fall revealed that female college athletes are three times more likely to be targets of online abuse compared to their male counterparts. Out of the content studied, 18% was sexual, 17% was generalized abuse, 14% was sexist, and 12% dealt with gambling.
The NCAA warns that such abusive content can lead to anxiety, depression, loss of confidence, and panic attacks among targeted athletes, potentially contributing to more severe mental health issues, including suicidal thoughts or actions. Most colleges have support systems in place, providing counselors to athletes grappling with online hate.
“Most times,” Crooks revealed, “I try to shake it off.” However, she acknowledges it’s not always an easy task.
“For women in sports, it seems like everything you do is subject to criticism,” she explained. “Whether celebrating or showing competitive spirit, it’s often deemed inappropriate. Yet, if a male athlete does the same, it’s acceptable. From a social perspective, there’s judgment: ‘Oh, she’s arrogant, she’s this or that. She looks a certain way. That’s not ladylike.’”
Stuelke adheres to advice from Iowa coach Jan Jensen, encouraging players to put away their phones and spend quality time with significant people such as teammates, coaches, family, or friends.
When Stuelke does glance at social platforms like Instagram, she remains aware that anonymous vitriol might await her.
“It’s crucial to highlight that such challenges exist and to share the coping mechanisms,” Stuelke said, “and to reassure that you are not alone if you encounter this issue.”
