Texas Football Ticket Prices Increase Amid New Expenses

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    AUSTIN, Texas — The University of Texas has announced that it will raise the price of football season tickets by $13 per game for the upcoming season. This decision is part of a broader strategy to address the increasing financial demands on the program, which is already among the wealthiest in the United States.

    Athletic Director Chris Del Conte revealed this price hike during his annual town hall meeting, explaining the program’s financial outlook and its plans once a significant $2.8 billion lawsuit settlement is ratified. This settlement is designed to enable students to receive direct compensation from their institutions.

    As part of its financial management, Texas anticipates incurring nearly $30 million in additional expenses and plans to introduce about 200 new scholarships across its sports programs. Del Conte stated that these ticket price adjustments will help offset some of these new expenses. Specifically, the increased scholarships are projected to cost approximately $9.2 million, and the university intends to pay $20.5 million annually to its athletes.

    “Our aim is to fully realize this goal,” Del Conte mentioned. “We are committed to keeping Texas at the forefront as the leading athletic department nationally.”

    The Texas football team has successfully qualified for the College Football Playoff in the past two consecutive seasons, although they were eliminated in the semifinals on both occasions. In the fiscal year 2024, Texas reported $332 million in operating revenue against $325 million in operating expenses. This was the first instance for any top-division public school to exceed the $300 million benchmark in both revenue and spending categories.