A tragic helicopter crash occurred in north-central Italy on Wednesday, resulting in the deaths of three individuals, including the CEO of Rovagnati, a prominent producer of salami and prosciutto. Reports from various news outlets and local authorities have confirmed the details of the incident.

Lorenzo Rovagnati, who led the family-owned company, lost his life in this unfortunate accident, as noted by the mayor of Biassono, Luciano Casiraghi.

In a post shared on social media, Casiraghi provided information stating that the accident took place in Castelguelfo di Noceto, a region close to Parma.

The Rovagnati brand is well-regarded in the culinary world, particularly for its Gran Biscotto cooked prosciutto. In addition to prosciutto, the company also produces a variety of other processed meats, such as various salamis and mortadella.