DUBAI, United Arab Emirates – Golfer Jon Rahm has expressed his belief that the appointment of Scott O’Neil as the new CEO of LIV Golf could lead to a more favorable image for the organization. This change may positively influence ongoing discussions regarding a potential investment deal with the competing PGA Tour.

According to Rahm, who made the switch to LIV Golf in December 2023, the previous leadership under Greg Norman had fostered some antagonism between the tour and other governing bodies. He suggested that O’Neil, who comes from outside the golf sphere, might ease tensions and assist in improving relationships. “Unfortunately, there’s been a little bit — possibly a little too much — bad blood between Greg and maybe the governing bodies,” Rahm noted.

O’Neil has an extensive background in management, having previously served as CEO of Merlin Entertainments, overseeing a range of attractions, and was also at the helm of Harris Blitzer Sports & Entertainment, which includes teams like the NBA’s Philadelphia 76ers and the NHL’s New Jersey Devils. As LIV Golf approaches its fourth season, his primary focus is likely to be on facilitating talks between Saudi Arabia’s Public Investment Fund (PIF), which finances LIV, and the PGA Tour.

Currently, the PGA Tour Enterprises and PIF are in dialogue concerning PIF potentially becoming a minor stakeholder. However, it remains uncertain how such an investment would affect both leagues or if it could lead to a reunion of the top players in golf, who have faced significant division since the emergence of LIV.

Rahm further articulated the potential benefits of O’Neil’s outsider perspective, stating, “I think having an outsider… could be a very good thing when it comes to him sitting down at the table with the other governing bodies. I think an outside perspective, and possibly a less threatening image, might help that, as well.”

The comments were made following Rahm’s participation in the second round of the Dubai Desert Classic, where he ultimately missed the cut.