During the NFL playoffs on Sunday night, NBC reminded audiences of the return of the NBA to their networks starting next season. The network revealed a promotional clip for its forthcoming NBA broadcasts during the halftime of the Washington-Tampa Bay wild-card game. This marks NBC’s first promotional effort featuring NBA players since the announcement of the league’s new television agreements last July. Featured in the segment are stars like Giannis Antetokounmpo from Milwaukee, San Antonio’s Victor Wembanyama, and Boston’s Jayson Tatum.

Jenny Storms, NBCUniversal’s chief marketing officer for Entertainment and Sports, expressed enthusiasm about the venture, stating, “As the calendar turns to 2025, our strategy is to drive awareness and excitement for the NBA returning to NBC and debuting on Peacock this fall.” She further elaborated on the fun of collaborating with the NBA to create engaging content that pays homage to NBC’s legacy while also advancing forward by highlighting the present-day stars of the game in a creative manner.

Next season will see NBC re-enter the basketball broadcasting realm as they previously aired NBA games from 1990 until 2002. According to the new arrangements, NBC will broadcast games on Sunday nights following the conclusion of the NFL season. Additionally, NBA games will be shown on Tuesdays during the regular season, while a special Monday night series will be exclusively available for streaming on Peacock.

The recently launched commercial features actor Jack McBrayer, known from “30 Rock,” as he guides a group on a tour of the NBCUniversal back lot. Among the tourists are Antetokounmpo, Wembanyama, and Tatum, all dressed in their team uniforms and engaging McBrayer with various questions. Wembanyama inquires about the possibility of appearing on “America’s Got Talent,” while Tatum wonders if the tour requires navigating metal detectors, gesturing towards his Celtics championship ring.

To this, McBrayer reacts with a lighthearted “Ooh, shiny.” Antetokounmpo, however, is less impressed, retorting, “I have one, too. I just don’t wear it everywhere.”