Amazon Prime Video’s “Thursday Night Football” saw a significant boost in viewership this season, averaging 13.22 million viewers, marking a 13% rise from the previous year.
The package included 16 games, featuring a match on Black Friday, and attracted an impressive 91.1 million unique viewers across the United States who watched at least one game, as reported by Nielsen. This figure shows a remarkable increase from the nearly 72 million who tuned in during the inaugural season in 2022.

Nielsen data reveals that 11 of the aired games surpassed 12 million viewers, a notable improvement from last year’s count, which had six games in that range. Additionally, for the first time, every game in the package averaged at least 10 million viewers.
The average age of Prime Video’s audience was 49, which is 6.7 years younger compared to the typical Sunday NFL viewer aged 55.7 and 14.3 years younger than the average viewer of prime-time shows on broadcast television, who is 63.3 years old.

The standout game for Amazon Prime Video this season was Detroit’s dramatic 34-31 win against Green Bay on December 5, which drew an average of 17.29 million viewers, making it the platform’s highest-viewed game since acquiring the broadcasting rights. Additionally, the matchup between the Dallas Cowboys and the New York Giants on September 26 captured an average of 16.23 million viewers.

Looking ahead, Prime Video is set to host its first playoff game during the upcoming wild-card round next weekend, adding to the excitement of its expanding football coverage.