ORLY, France — The Arnault family, renowned for their ownership of the prestigious LVMH luxury brand, is embarking on an ambitious endeavor to transform Paris FC into a significant player in French soccer. This initiative not only marks their entry into the sporting world but also includes a collaboration with the renowned energy drink brand, Red Bull, which will come in as a minority investor.
As part of this transformative project, Jürgen Klopp, previously the manager of Liverpool, is expected to step into a pivotal role with Red Bull as the head of global soccer come January. “I’ve had several discussions with Klopp, and he is truly enthusiastic about joining our efforts,” shared Antoine Arnault, the son of billionaire Bernard Arnault.
During a news conference held at the team’s training facility in Orly, situated about 14 miles (22 kilometers) south of Paris, Arnault stated, “We’re not entering this venture alone. Red Bull will be accompanying us as we recognize our strengths and our limitations. While we have the management expertise, we lack experience in football operations.”
Arnault emphasized the strategic plan to utilize Red Bull’s advanced resources to uncover and harness the wealth of soccer talent present in the Paris region. “Paris is home to one of the top talent reservoirs globally, second only to São Paulo perhaps,” he noted. “The innovative data tools provided by Red Bull will significantly enhance our scouting capabilities.”
He also elaborated on the family’s investment plans, stating, “This is a family venture initiated with my siblings. We believed it was time to engage in something more exhilarating beyond our usual business pursuits. Football has been my passion since childhood.” The Arnaults’ holding company, Agache, will secure a 52% share of the club, while Red Bull is poised to hold an 11% stake. Arnault himself is set to represent Agache on the Paris FC board.
Current president and owner Pierre Ferracci will maintain a 30% share for the time being, with the acquisition already receiving the green light from the French league. The finalization of the deal is anticipated on November 29. By 2027, it is projected that the Arnault family will control approximately 80% of the shares, while Red Bull aims to increase its share to 15%.
This acquisition presents Paris FC with a unique opportunity to stand as a competitor to Paris Saint-Germain, the prominent team backed by Qatari interests. However, Arnault sought to downplay any notion of rivalry. “PSG has been my favorite club since I was 12,” he stated. “You will never hear any disparaging remarks from me about them. Supporting two clubs in the capital is not out of the question.”
Arnault characterized the initiative as a long-term objective to elevate both the men’s and women’s teams of Paris FC to achieve significant success. Ferracci, who has helmed the club since 2012, underscored the need for sustainable growth within the organization. “There is a pressing issue concerning sovereignty in football,” said Ferracci, referencing the prevalence of foreign ownership among French clubs. “If Paris FC can distinguish itself through local investment, it would be a beneficial development.”
Founded in 1969, Paris FC has yet to attain major achievements with its men’s team, although this year it is leading in the Ligue 2 standings, with more than half the season left to play. Meanwhile, the women’s team competes at the highest level in France and in the Women’s Champions League.
“Our intentions aren’t profit-driven,” Arnault stated. “We aim to create memorable experiences for fans. The inspiration we took from the Olympics and their positive societal impact is significant to us. While we are conscientious with our spending, our primary goal is to achieve financial sustainability.”