Campbell Soup Company is set to rebrand itself by dropping the “soup” from its name, a decision that has now gained the approval of its shareholders. The announcement to shift its branding to the more concise Campbell’s Co. was made a little over two months prior, and shareholders gave a resounding thumbs-up to the proposal this past Tuesday.

CEO Mark Clouse emphasized that this “subtle yet important change” aims to preserve the company’s well-established identity while showcasing the diverse range of products it offers. Located in New Jersey, Campbell’s has expanded well beyond its traditional soup offerings; it now owns other popular brands such as Prego pasta sauce and Goldfish crackers. Moreover, earlier this year, the company finalized a substantial acquisition of Sovos Brands, known for its Rao’s pasta sauces, in a deal valued at $2.7 billion.

Despite its evolution, Campbell’s continues to be widely recognized for its canned soups, which feature iconic red and white branding. The company assures that this rebranding will not impact the soup line or its packaging in any way. Clouse reiterated the commitment to the soup legacy, stating, “We love soup and always will. The iconic red and white Campbell’s soup labels that consumers adore will remain on store shelves indefinitely.”

The formal adoption of the new name will occur once the company files an amendment to its certificate of incorporation.

This is not the first instance of a food company opting for a rebranding strategy. Several others, including Dunkin’ and KFC, have previously undergone name changes—often opting for shorter titles to distance themselves from specific products, or even adopting new logos to highlight their broader business offerings.