COPENHAGEN, Denmark — On Wednesday, the royal court of Denmark announced that it plans to discontinue a labeling system that has been in place since the 1800s. This system allows companies the privilege of displaying the image of the Danish crown on their packaging, labels, and letterhead.
The transition will see the phased elimination of various designations, such as “Holder of the Royal Warrant” and “By Appointment to the Royal Danish Court,” by the deadline of December 31, 2029. According to a statement from the palace, these renewable five-year designations will no longer be offered.
Presently, there are 104 Danish suppliers and five international companies authorized to use these honored titles and the related crown imagery on their products.
The palace noted that a system allowing companies to assert a particular connection with the Royal House of Denmark for several years no longer reflects the modern era’s values.
The first recipient of such a title was recognized in 1840. Initially, these titles were awarded to businesses or tradespeople who consistently provided goods or services for the royal family. However, in recent times, some entities providing essential services to the royal household have not been included among the Royal Warrant holders.
King Frederik ascended to the throne of Denmark earlier this year after Queen Margrethe II, who was Europe’s longest-serving monarch, made a historic decision to abdicate. This decision marked the first voluntary relinquishment of the Danish throne in nearly nine centuries. Margrethe’s announcement to step down due to health concerns took the nation by surprise during her New Year’s Eve address.
As a result of her abdication, Denmark finds itself with two queens: Margrethe retains her royal title, while Frederik’s spouse is now recognized as Queen Mary. Additionally, Frederik and Mary’s eldest child, Christian, aged 18, is designated the crown prince and the heir apparent to the throne.