For BRELAND, the past few years have been nothing short of a whirlwind.
He released his first album in 2022, titled “Cross Country,” which showcased a fluid take on country music that has become increasingly relevant to the genre’s evolving landscape. Throughout this period, he has been on a continuous touring spree, garnered awards, and worked alongside some of the industry’s heavyweight artists. However, he came to the realization that he needed to slow down, take time for himself, and engage in some introspection to determine his next steps.
To facilitate this rejuvenation, BRELAND traveled to Selma, Alabama, a significant place tied to his family history, as it is the hometown of his great grandmother and great-great grandmother. His mother had undertaken a similar journey the year before, seeking to recharge. This trip ultimately inspired him to create a new EP with the thought-provoking title “Project 2024.”
“When you think about Selma, it stands as a vibrant symbol of hope, freedom, and the resilience of both Americans and the African American community. Yet, ironically, it is a city that seems to have faded from much of our collective memory,” he explains. The aftermath of a tornado that struck the town last year has left repairs incomplete, and many shops that date back to the 1960s are now abandoned.
“It’s truly a food desert. The nearest hospital is over 30 miles away. When I visited, I was struck by the contrast of what I anticipated versus the reality I encountered. I realized how close I was to possibly growing up in such a community,” BRELAND reflects. “Historically speaking, these are my people.” This realization was a moment of clarity that motivated him to create art that not only honors Selma but also tells genuine stories.
This inspiration is evident in “Project 2024,” particularly in his track “Same Work,” a collaboration with The War & Treaty, which BRELAND describes as the most traditional country song on the EP. The lyrics recount a meaningful meeting he had with a fan, a veteran turned nurse who shared his experience of providing free medical care to fellow veterans.
“He said to me, ‘You and I do the same work.’ And my immediate thought was, ‘No, we definitely don’t. What you do is hands-on; you’re aiding those in need.’ But he insisted, ‘That’s what you do too. We serve in different ways, but if our core mission is to help and uplift people, then we definitely share that common goal,'” BRELAND recounts. This interaction profoundly impacted him and serves as an emotional anchor for the six-track release, which ultimately reinforces humanity’s capacity for goodness.
As for the title “Project 2024,” BRELAND clarifies that it has no connection to Project 2025—a lengthy proposal for a radical shift in American policy often discussed amidst the upcoming presidential election.
“Having visited Selma and witnessed the community’s struggles, I realize how many freedoms we often take for granted. I aim to channel that sentiment through my music. So, it represents more of a creative vision than a political statement,” he articulates.
“This is, quite literally, the only project I am releasing in 2024, so you can view it through that lens,” he adds. “Admittedly, the title might spark controversy, which could intrigue some listeners, while others may dismiss it.” He encourages his audience to refrain from seeking political interpretations in his work.
“I sincerely don’t believe any of the songs on this EP are political. Nonetheless, my identity as a vocal young Black man, unafraid to tackle challenging conversations, does impart a sense of political nuance. However, my priority is to ensure that the music remains widely accessible,” he states.
In achieving this, BRELAND continues to explore the genre-blending style he introduced in “Cross Country.” Tracks like “Motion” incorporate Afrobeats, while “Icing” brings in elements of Southern gospel.
“Project 2024″ may steer clear of overt political themes, but it transcends borders, fostering human connections at every opportunity.