Milan designers showcased their unique approach to fashion during Milan Fashion Week, offering individual looks that can enhance, transform, or complement one’s wardrobe rather than dictating a specific style. Prada presented a collection that paid homage to its past while providing updated elements for women to create their own powerful looks. Meanwhile, emerging brand Maccapani focused on blending old and new elements, defining its brand identity in its third season.

Prada’s Spring-Summer 2025 collection, known as the Prada Eras Tour, revisited past Prada eras with a modern and sometimes sci-fi twist. Designers Miuccia Prada and Raf Simons aimed to find humanity in a technology-driven era, emphasizing individuality and personal power. The collection featured a variety of looks ranging from 1990s-inspired skirts to post-modern futuristic designs, accentuated by bug-eyed sunglasses and tinted hats.

Max Mara’s latest collection introduced origami folds as a prominent design feature, adding asymmetrical draping and volume to dresses and skirts, and reviving 1980s jacket styles. Creative director Ian Griffiths aimed to create a clean yet intricately crafted wardrobe for the modern Max Mara woman, blending precision with sensuality in monochromatic tones. Actress Joey King was spotted front row in a gray cotton dress from the collection.

Maccapani, founded by Margherita Maccapani Missoni, showcased a philosophy of mixing old and new through versatile jersey pieces in its latest collection. The brand focuses on functionality and versatility while maintaining femininity and elegance. The collection was presented in a relaxed setting at a Milan villa, embodying leisure and creativity. Missoni is set to launch a storefront on E-bay featuring curated vintage items alongside her own collection, promoting the integration of old and new pieces into a wardrobe without enforcing a specific style. The first collection drop is scheduled for September 27th.