The National Women’s Soccer League is anticipating a surge in interest as the regular season resumes following the success of the U.S. national team at the Paris Olympics. NWSL teams are expected to benefit from the heightened excitement generated by the U.S. team’s gold medal victory at the Olympics. NWSL Commissioner Jessica Berman expressed pride in the league’s representation at the international event and highlighted the positive impact it has on attracting international talent.

The U.S. team’s victory marks the first championship win since the 2019 Women’s World Cup, leading to increased viewership of the final match against Brazil. The NWSL is now gearing up for a post-Olympics return after a month-long break. In the past, the league has experienced attendance surges following successful U.S. national team performances, with a notable increase after the 2019 World Cup win.

With a strong infrastructure now in place, the NWSL is strategically poised to capitalize on the momentum generated by the Olympics. The league witnessed a record-breaking season in terms of attendance, achieving milestones earlier than ever before. Additionally, a new media rights deal involving major platforms has increased the visibility of NWSL games, attracting more viewers.

Exciting developments continue within the NWSL, including a recent landmark collective bargaining agreement that provides long-term stability and increased benefits for players. The league is expanding with the addition of new teams, and significant investments signal a positive outlook for the future. Overall, the NWSL aims to celebrate and support its players as they return from the Olympics, fostering a sense of pride and engagement among fans.