Legoland Florida has announced plans to terminate 234 employees, predominantly performers, as part of a strategy to enhance its competitiveness within the bustling theme park industry in central Florida, according to company representatives.

The Winter Haven theme park resort informed the state of Florida in a communication last Friday that the layoffs would begin at the end of March and extend into early April.

Of those affected, approximately 75% are performers, with another 20% engaged in the entertainment sector of the park, as detailed in the notice.

Currently, Legoland Florida employs around 1,500 individuals and remains a nonunion establishment. Owned by Merlin Entertainment, the resort intends to adapt its operations to allow for greater flexibility in a highly competitive market. A representative from Merlin, Julia Estrada, stated via email that the park would partner with an external company to provide entertainment services, while still retaining a core team for in-house performances.

“Maintaining a robust in-house entertainment offering is a priority for us, and we will look to expand this team to align with our brand and enhance guest experiences throughout the year,” Estrada emphasized.

In addition to the Lego-themed attractions, the resort features a Peppa Pig-themed park, a water park, and an aquarium that is set to open soon. Situated between Tampa, which is home to Busch Gardens Tampa Bay, and Orlando, where iconic spots like Walt Disney World, Universal Orlando Resort, and SeaWorld Orlando can be found, Winter Haven remains a pivotal area in Florida’s entertainment landscape.