Walmart, the largest retail corporation globally, is making significant adjustments to its diversity, equity, and inclusion (DEI) strategies, amidst increasing scrutiny from conservative groups.

On a recent Monday, the company announced it will enhance its oversight of items sold through its third-party marketplace. This initiative aims to eliminate products targeting minors that are sexual or gender-transition-related, including youth chest binders, according to Walmart’s statements.

In addition to these monitoring practices, the Bentonville, Arkansas-based retailer is re-evaluating its financial contributions to Pride events. The goal is to ensure that no funds are inadvertently promoting content that is sexualized and inappropriate for children. For instance, the company stressed the importance of event layout, seeking to avoid scenarios where family-oriented areas are placed adjacent to drag performances.

Furthermore, Walmart has decided to remove race and gender from its criteria for increasing diversity in supplier contracts. The company clarified that it will not implement any quotas and will discontinue the collection of demographic data when assessing which organizations qualify for grant funding.

A statement from Walmart acknowledged its ongoing journey towards inclusivity, stating that the company’s intentions stem from a desire to cultivate belonging and create opportunities for all its associates, customers, and suppliers.

The announcement of these changes followed interactions between Walmart and Robby Starbuck, a prominent conservative figure and critic of DEI initiatives. Starbuck revealed on the social media platform X that he engaged in what he deemed “productive discussions” with Walmart regarding their corporate policies on “wokeness.”

He proclaimed this adjustment as a significant victory for the movement against “wokeness” in American corporations, noting his previous scrutiny of various other major companies, such as Deere & Co., Lowe’s, Tractor Supply, and Boeing.