FIFA has officially entered into a partnership with AB InBev on a Club World Cup agreement, which was announced on Monday. This deal will elevate the visibility of their Budweiser and Michelob Ultra brands during the tournament that will take place in the United States next year.

Although the monetary value of this particular Budweiser agreement, which encompasses player-of-the-match recognitions, has not been disclosed, it signifies a substantial collaboration for the prestigious football event.

With AB InBev joining the ranks of existing sponsors like the Chinese electronic company Hisense, the renewed 32-team club tournament is expected to thrive. Previously, FIFA’s sponsorships covered a wider array of events, but this new format has prompted individual arrangements for key partners.

Notably, Coca-Cola and Adidas, who have been long-term supporters of FIFA, maintain their sponsorship agreements that extend through the 2030 World Cup. However, as of now, they have not made any announcements regarding additional financial contributions for the Club World Cup.

FIFA President Gianni Infantino has made a bold commitment to offer substantial financial rewards to the participating clubs, although details regarding broadcasting rights for the tournament are yet to be finalized.

Scheduled to take place from June 15 to July 13, the Club World Cup will occur across 12 stadiums in 11 different cities in the United States. This event will serve as a trial run for various NFL stadiums, preparing them to host soccer games ahead of the men’s World Cup in 2026, which will be co-hosted by the United States, Canada, and Mexico.

The lineup for the tournament will feature 32 teams, including 12 clubs from Europe, with notable participation from recent Champions League titleholders Real Madrid and Manchester City.