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Harris seeks support from Oprah as she adopts digital-focused media plan

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Harris seeks support from Oprah as she adopts digital-focused media plan

Vice President Kamala Harris is gearing up to connect with open-minded and less-engaged voters through a live-streaming event on Thursday with former talk show host Oprah Winfrey. Dubbed “Unite for America,” the event, led by Winfrey from suburban Michigan, a crucial battleground in this election, has attracted more than 200,000 supporters who have expressed interest in tuning in, as per the Harris campaign. Attendees can anticipate some surprises to maintain their engagement.

The Harris campaign is optimistic that this event will emulate the influence of Winfrey’s talk show, notorious for propelling books to bestseller status and providing a platform for celebrities to reveal their more vulnerable side, alongside ordinary individuals sharing tales of hardship and motivation. This initiative aligns with Harris’s endeavor to continue sharing her life story and governing principles with voters amid her condensed presidential campaign, as early voting has already commenced in certain states.

Preferring to engage more through digital platforms rather than traditional media, Harris aims to connect with voters who increasingly rely on digital sources for news. The event setting resembles a college campus, featuring artificial brick columns and a backdrop of trees and grass beneath the seats of the numerous attendees in the crowd.

Harris and Winfrey are set to issue a direct plea to viewers, urging them to volunteer for Harris’s campaign and to actively participate by making phone calls and canvassing for the Democratic party.