Oklahoma State University announced that the NCAA has prohibited the placement of QR codes on its football players’ helmets. The QR codes, intended to allow fans to donate to the program’s name, image, and likeness money pool, were considered by the NCAA as advertising and/or commercial marks, which are not permitted under their regulations. The 1.5-inch QR code decals featuring the players’ names and numbers were planned to be placed on the helmets but will now be displayed in larger and more prominent areas around Boone Pickens Stadium, such as the video board.
Although the university viewed the QR codes as institutional decals allowed under NCAA bylaws, they will comply with the NCAA’s ruling and explore options for future changes. Athletic director Chad Weiberg expressed disagreement with the interpretation of the rule but stated a willingness to collaborate towards necessary adjustments. Head coach Mike Gundy referred to the QR codes as a progressive measure to enhance the value of the student-athletes’ name, image, and likeness in college sports.
Moving forward, the QR codes will not feature on the players’ helmets during games, but alternative prominent placements at the stadium will be explored to showcase the innovative concept created by the team. Oklahoma State acknowledges the evolving landscape of college sports regulations and remains committed to adapting to the changing rules while supporting their athletes’ opportunities.
