Colorado quarterback Shedeur Sanders has recently secured an endorsement deal with Nike, cementing his path in the football world just like his renowned father, Deion Sanders. The agreement, focusing on name, image, and likeness, involves a range of Nike footwear and apparel. While the specific terms of the deal remain undisclosed, the announcement was made public on Wednesday.
Nike Football shared a post on Instagram showcasing Shedeur Sanders in his No. 2 Buffaloes jersey, holding up a watch on his wrist after a game. The caption accompanying the photo reads, “You know what Time it is,” with a Nike swoosh displayed below. In a comment, Nike mentioned, “Now it’s a family business,” indicating the connection between Shedeur and his father’s endorsement history with the brand.
Deion Sanders, Shedeur’s father, notably endorsed Nike during his illustrious professional football and baseball careers. Despite briefly switching to Under Armour in recent years, Deion returned to Nike in 2020. Shedeur Sanders, a standout quarterback, enters this season following a record-breaking performance, throwing for 3,230 yards and achieving a program-high completion rate of 69.3%.
The agreement was announced as Colorado geared up for their season opener against North Dakota State. Shedeur Sanders, highly regarded for his pocket presence, has garnered praise from North Dakota State’s new coach, Tim Polasek, who labeled him as the best player the team has faced. Sanders is anticipated to be a top pick in many early NFL mock drafts, alongside his teammate Travis Hunter, a versatile cornerback/wide receiver.
The excitement surrounding Shedeur Sanders and his endorsement deal with Nike adds an extra layer of anticipation to the football season, with fans eagerly looking forward to witnessing his performance on the field.