When “The Babadook” by Jennifer Kent premiered in theaters a decade ago, it was only shown in two cinemas. However, as it prepares to return to theaters next month, it will now be screened in 500 cinemas. Kent expressed her amazement at the film’s 10-year anniversary and how proud she is that it is still beloved despite its initial limited release. This horror film redefined cinematic horror and parenthood, kicking off a wave of bold and daring horror films.
Numerous movies are having anniversary runs in theaters this year, highlighting a trend where both new releases and older films share space on cinema marquees. The resurgence of repertory cinema, once exclusive to arthouse theaters, has now extended to multiplexes, with audiences showing a renewed interest in classic films being shown on the big screen.
Recent successes like the 2009 film “Coraline” and Disney’s re-release of “Star Wars: Episode One – The Phantom Menace” demonstrate the box office potential of older films. This fall, audiences can anticipate anniversary releases of films such as “Shaun of the Dead,” “Paris, Texas,” “Whiplash,” “Hoop Dreams,” “Interstellar,” and more.
Restored classics making their way back to theaters is not uncommon, with newer films joining the trend of wide re-releases. “The Babadook,” which garnered a cult following and critical acclaim, is poised to surpass its initial North American earnings of $1 million a decade ago, showcasing the film’s enduring popularity and attracting new fans.
The theatrical landscape is evolving, with the pandemic playing a role in altering movie release schedules. The reduced number of nationwide film releases has led theater chains to explore alternative programming to fill their screens, such as distributing live broadcasts and hosting special events like anniversary showings of classic films.
Platforms like Fathom Events have seen a significant increase in interest in classic movies, with a 75% rise in this category year over year. The definition of a classic film is expanding, with films as recent as 15 years old being celebrated with re-releases, showing a growing appreciation for older titles among audiences.
The enduring appeal of repertory cinema is evident in theaters like the Coolidge Corner Theatre, which has expanded its repertory offerings to meet the demand for older films. Audiences continue to show up for screenings of classic films, encouraging theaters to program creatively and delve deeper into filmmakers’ catalogues.
As the industry continues to adapt to changing viewer preferences and market conditions, the trend of celebrating older films in theaters is expected to continue. Studios are now actively revisiting their archives and planning re-releases to mark significant anniversaries, offering audiences the opportunity to experience classic films in a collective and immersive cinematic setting.