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NBC to maintain strategy for Premier League coverage following record viewership last season

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Pierre Moossa, the coordinating producer of NBC’s Premier League coverage, believes that maintaining a solid foundation is essential for success, as NBC gears up for its 12th season broadcasting the English Premier League. Despite some reluctance to change, NBC saw record viewership during the previous season, with an average of 546,000 fans per TV match window, representing a 4% increase from the 2022-23 season.
The interest in the Premier League, coupled with a rise in Peacock subscribers during the Paris Olympics, suggests the potential for another year of record viewership. NBC’s Premier League studio team, including Rebecca Lowe, Robbie Earle, Robbie Mustoe, and Tim Howard, will kick off the season at Old Trafford for the match between Manchester United and Fulham, with subsequent coverage from London for matches such as West Ham vs. Aston Villa and Manchester City vs. Chelsea.
This season marks the first time since NBC began carrying the Premier League in 2013 that the season has commenced after the Olympics, potentially impacting player availability due to recent international competitions like the Euro Championships, Copa America, and the Olympics.
NBC has recently added Gary Neville, a former Manchester United player and Sky Sports contributor, as a special contributor to its coverage, further enhancing the viewer experience. The synergy between NBC and Sky Sports, both owned by Comcast, allows audiences to enjoy extensive coverage and resources from England and the United States.
Moreover, NBC stands to benefit from the English Football League’s new partnership with CBS, which will provide comprehensive coverage of the Championship and League One divisions in the U.S. Each season, three teams from the Championship are promoted to the Premier League, showcasing the potential for growth and success within the English football pyramid. Wrexham, co-owned by Ryan Reynolds and Rob McElhenney, moves up to League One this season, drawing inspiration from the rapid rise of Ipswich Town.
Ipswich Town, a team with a celebrity fan in singer Ed Sheeran, has progressed from League One to the Premier League in a span of two years, serving as a source of motivation for clubs like Wrexham. NBC viewers can anticipate exciting coverage of not just the Premier League but also enhanced access to English football across various divisions, offering a well-rounded and comprehensive viewing experience.