Florida Governor Ron DeSantis’ foray into Iowa last spring appeared meticulously crafted by a group of enthusiastic Republican officials.
A Navy veteran with a fresh set of conservative measures and a robust $100-million political machine designed with Iowa in mind, he aimed to break former President Donald Trump’s grip on the state’s Republican base.
Despite an extensive campaign, including door-knocking efforts and numerous events, DeSantis failed to resonate with many Iowans. The sometimes dour and lecturing cultural warrior couldn’t penetrate deep enough into the well of GOP voters open to an alternative to Trump. The vote split, leaving Trump firmly in control as Iowa cast its first ballots in the 2024 presidential contest.
Even in a small sample of voters, Trump proved to be a formidable hurdle for his party’s rivals. Many, despite traveling through snow-packed roads in below-zero temperatures, defaulted to Trump in the absence of a next-generation candidate perceived as a winner.
The defeat revealed vulnerabilities for Trump, particularly among suburban voters, a demographic that cost him in the 2020 national election. Haley, finishing third in Iowa, believes she can exploit these weaknesses, presenting herself as a viable alternative in New Hampshire, where the race has become a two-candidate contest without DeSantis.
Haley’s appeal to younger voters and her performance in suburban areas suggest a potential advantage over Trump, who struggled with this demographic. The question now is where DeSantis turns after spending over $100 million in Iowa. With cash reserves dwindling, surviving until the South Carolina primary poses a challenge, especially considering Trump’s fundraising prowess.
As Trump remains the primary favorite, the former president’s dominance in Iowa signifies a crucial first impression. Despite nearly half of caucus-goers preferring someone else, Trump’s significant win reinforces his hold on the GOP.
As snow fell and temperatures plummeted, the line of people waiting to attend Trump’s event in Iowa showcased his enduring popularity. Despite the weather and lower turnout, Iowa Republicans left the impression that the party still belongs to Trump. The message was clear: Trump continues to dominate the GOP, reinforcing his influence in the 2024 presidential race.
