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2024’s Biggest Winter Makeup Trends: Frosty Eyes, Blurred Lips, and More

As the holiday season bids farewell, the aftermath can leave one feeling a bit down after the hustle and bustle of two months.

However, the winter weather, especially in colder climates, offers a canvas for creativity in the makeup game. Despite the chilly season, it’s an opportunity to explore impactful looks by playing with textures rather than colors, according to J. Brandon Correa, national makeup artist for YSL Beauté.

Highlighting the biggest winter makeup trends for January and beyond, experts recommend embracing the “Frosty Face.”

Drawing inspiration from the icy winter mornings, this trend involves experimenting with textures and colors reminiscent of snow and ice. Think silvers, pale blues, and frosty pinks to capture the season’s essence. Jeanine Lobell, celebrity makeup artist and Neen founder, suggests using her Neen Pretty Shiny Cream Highlighter in the Frosty shade to bring this look to life. Cheeks can embrace a “post-blizzard glow” with vibrant pinks for a caught-in-a-storm effect. Eyes can incorporate a frosty cool touch with shades like Minty from the Side Eye Liner, and lips can shine with Neen’s Glisten Up lip gloss in Bye, a shimmery pink.

Another trend making a statement in 2024 is the “Lady in Red.” Red continues to be the go-to accent color, whether in your closet, accessories, or makeup bag. As Valentine’s Day approaches, red lipstick takes center stage. Celebrity makeup artist Kasey Spickard recommends opting for a bright, vibrant red like Maybelline SuperStay Vinyl in Red Hot or Sephora Collection Cream Lip Stain in Chili Pepper for a matte, vibrant red-orange that stays put all day. The kissable red lipstick trend is set to make a bold statement in the new year.

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