Lipstick, a versatile cosmetic, holds transformative power according to Brooke Blashill, Chief Marketing Officer of Hourglass Cosmetics.
The Phantom Volumizing Glossy Balm from Hourglass has become a social sensation, selling every 60 seconds. Its three-in-one formula combines lip balm moisturization, lip-plumping effects, and high gloss shine. Due to its immense popularity, two new shades and two limited-edition hues are being introduced.
The success of the Phantom Volumizing Glossy Balm has driven the demand for more Hourglass lip products, prompting a focus on expanding the lip portfolio in the first half of 2024. This includes the launch of the Shape & Sculpt Lip Liner, Unlocked Soft Matte Lipstick, and the expansion of the Phantom Volumizing Glossy Balm to include 16 shades.
The Shape & Sculpt Lip Liner, available in seven shades, is designed to define lips with a creamy and smooth formula infused with jojoba oil for effortless application. It complements the Glossy Balm and is also sold as a duo. The Unlocked Soft Matte Lipstick offers a soft matte finish with major staying power. It innovates the matte category by providing the benefits of a primer and lipstick in one, featuring a long-lasting rich matte finish and a weightless, silky texture. The Unlocked collection, to which the lipstick belongs, donates 5% of annual profits to support animal welfare.
The Unlocked Soft Matte Lipstick, available in 12 shades, includes Red 0, a completely vegan red lipstick formulated with Hourglass’s exclusive replacement for carmine, the traditional red pigment derived from crushed female insects. Red 0 offers a cruelty-free and vegan alternative, delivering brilliant color without harming insects or using animal byproducts.
As Hourglass expands its lip offerings, the focus extends beyond shades and formulas. The brand aims to inspire customers positively through innovative products and campaigns.
