Oreo is ready to sweeten up 2025! The iconic cookie brand is celebrating the new year with six exciting new products. From loaded cookies to frozen treats, Oreo has something for every fan. Let’s dive into the delicious details.
Oreo’s big start to 2025
The brand set the tone for its 2025 lineup by launching the limited-edition Oreo Game Day cookie on Dec. 26, 2024. This festive chocolate cookie featured five fun football-themed designs, giving fans a taste of what’s to come. Now, Oreo is turning up the excitement with six more sweet treats, including the comeback of a fan favorite after over a decade.
Oreo Loaded takes center stage
On Jan. 3, Oreo introduced its first big hit of the year: Oreo Loaded. This new treat combines the classic chocolate cookie with Mega Stuf-level creme and bits of cookie pieces mixed in. It’s a creamy, crunchy delight that’s sure to satisfy your sweet tooth.
Golden Cakesters are back!
The long-awaited Golden Oreo Cakesters are finally making a permanent return! After disappearing more than 10 years ago, this soft-baked snack is back with a twist. Fans can now enjoy creme filling sandwiched between two fluffy golden snack cakes. Oreo’s press release called them a “pillow-y” treat, and we couldn’t agree more.
Irish Crème Thins add elegance
Also joining the lineup are Oreo Irish Crème Thins. These delicate cookies feature a thin chocolate base paired with Irish Crème-flavored creme. They’re perfect for anyone looking for a more sophisticated twist on the classic Oreo.
Peanut Butter Minis for the win
Oreo Minis Peanut Butter are here to make snacking on the go even better. These bite-sized chocolate cookies are filled with smooth peanut butter creme. They’re perfect for sharing, road trips, or a quick snack anytime. Oreo says they’ve made snack time “a bit nuttier” with this addition.
Frozen treats join the party
Oreo is cooling things down with two frozen treats. First up, Oreo Bites. These poppable bites feature a frozen dairy base flavored like Oreo creme, coated in a crunchy Oreo layer. They’re available nationwide starting this month and are perfect for sharing.
Next, Oreo Mini Bars bring a new twist to the freezer aisle. These smaller versions of Oreo’s classic frozen bars combine creme-flavored filling, Oreo cookie pieces, and a crushed Oreo wafer coating. They’re mini but mighty in flavor.
Stay in the loop with the Oreo Dunk Club
In addition to all these launches, Oreo introduced the Oreo Dunk Club. This exclusive club keeps cookie lovers updated on the latest releases, offers pre-sale access to new products, and even lets fans participate in choosing future Oreo creations through surveys. Members can also enjoy OMG collaborations, giveaways, and more.
A look back at Oreo’s big year
Oreo has been on a roll. In 2024, the brand thrilled fans with collaborations and limited-edition flavors. From teaming up with Coca-Cola to creating holiday cookies with red and green creme, Oreo kept things exciting. Other standout treats included Mint Chip Oreos, Dirt Cake Oreos, and Sour Patch Kids Oreos.
What’s next for Oreo?
With this incredible lineup for 2025, Oreo is proving they’re more than just a cookie. They’re a brand that knows how to innovate and keep fans coming back for more. Whether you’re into creamy, crunchy, or frozen, there’s something in this lineup for you. Get ready to indulge in Oreo’s sweetest year yet!
