The Local TV Strategies Conference, set for October 9 at NAB Show New York, will explore how local media can harness streaming, AI, and NextGen TV to thrive in a disrupted media landscape. Amid a challenging regulatory environment, TV station group leaders are focusing on transforming their businesses into high-profile, multiplatform enterprises. This conference, hosted by TVNewsCheck, aims to counter the narrative of linear TV’s decline by exploring innovative business models and strategies.
Conference Highlights:
- Station Group Leaders on Industry Trends: Top executives will discuss capitalizing on multimedia opportunities, NextGen TV, streaming, sports, and the future of local news.
- Reinventing Local TV: Sessions will explore how local TV can evolve to stay relevant and grow revenue, focusing on technology, audience trends, and new business models.
- Keynote Interview: TVNewsCheck Editor Michael Depp will interview an industry leader on strategies for success in 2025.
- Advanced Streaming and FAST Revenue Strategies: This session will delve into new revenue opportunities on AVOD and FAST channels, beyond traditional programmatic models.
- Advertising Leaders on Thriving in 2025: Media buying experts will share insights on optimizing multiplatform TV advertising and evolving audience measurement.
- Mining NextGen TV for Revenue ROI: CFOs and technology leaders will assess emerging revenue streams in datacasting, targeted advertising, and audience personalization.
- Lightning Round: AI & Local TV’s Future: AI technology providers will highlight how artificial intelligence can streamline content creation, sales, and operations.
- AI and Building Tomorrow’s Station Group: Strategies for using generative AI to enhance efficiency in sales, marketing, and operations, and upskilling employees for a competitive edge.
- AI Tour of NAB Show New York Exhibit Hall: A VIP tour of AI providers, offering a firsthand look at the latest technologies and discussions with futurists.
By focusing on adaptive, multiplatform strategies, the Local TV Strategies Conference aims to equip industry leaders with the tools and insights needed to navigate and succeed in the evolving media landscape of 2025.
