New merchandise line for babies inspired by Dr Seuss, offering a variety of items including board books and diapers.

The latest additions to the Dr. Seuss collection are tailored for the youngest audience. Recently, Dr. Seuss Enterprises and Random House Children’s Books introduced Dr. Seuss Babies, a series comprising interactive board books, a video series named “Learn to Read,” as well as a range of diapers, onesies, and feeding solutions. Debuting on the Dr. Seuss YouTube channel on Friday, “Learn to Read” aims to engage babies and toddlers in exploring, learning, and having fun. Susan Brandt, the president and CEO of Dr. Seuss Enterprises, expressed her hopes that this new brand will captivate and bring joy to a new generation of readers.
The inaugural board book, titled “Happy First Birthday!”, is set to hit shelves on January 7, 2025. Also on the 2025 lineup are “Mr. Brown On the Farm” and “Happy Grinchmas, Baby!” With three more books anticipated in 2026, the collection promises continued entertainment for little ones. Alice Jonaitis, the executive editor of Dr. Seuss Publishing at Random House, shared her excitement about the launch, referring to the new art style that makes the beloved characters more appealing to babies and contributes to fostering a love for reading from the very beginning.