In West Palm Beach, Fla., Donald Trump’s campaign is strategizing to appeal to younger male voters to secure an advantage in the upcoming presidential election against Kamala Harris. Despite acknowledging tighter polls since Harris became the Democratic nominee, Trump’s team believes the core issues, such as voter dissatisfaction with the country’s direction and the economy, have not changed significantly.
Campaign pollster Tony Fabrizio emphasized during a briefing that the current situation is a temporary shift in perception. Trump echoed this sentiment, downplaying the size of Harris’s crowds and emphasizing his campaign’s enthusiasm. Although Harris has shown strength in energizing the Democratic base and fundraising, Trump’s campaign is confident in its capabilities to secure the necessary support.
The campaign is targeting about 11% of persuadable voters, primarily younger, male, and moderate individuals who are disheartened by the economy and skeptical about improvement. These voters are less likely to engage with traditional news outlets, prompting the campaign to explore unconventional methods such as podcasts and collaborations with internet personalities like Adin Ross.
While acknowledging the increased motivation within the Democratic base under Harris’s candidacy, Trump’s team aims to portray her as a radical liberal and tie her to unpopular Biden administration policies. They plan to highlight lesser-known aspects of Harris to swing voters over the next few months. Volunteers and outside groups are also vital to the campaign’s efforts in battleground states.
The campaign’s “Trump Force 47” program engages volunteers in canvassing, postcard writing, phone banking, and grassroots organizing to target low- and medium-propensity voters. The campaign has trained thousands of volunteers and is coordinating with outside groups for canvassing and voter registration initiatives, with the guidance of new FEC rules allowing such collaboration for enhanced outreach efforts in battleground states.
