Mark posted a photo of himself cleaning windows. In the image, he’s standing in front of a row of houses, wearing a wet T-shirt, dark sweatpants, and black trainers. He’s holding a jet-powered broom and water tank while grinning at the camera. The caption read, “Perfect weather for cleaning windows.” Mark thought it was just another regular post to promote his business. But, within hours, it blew up. Thousands of comments and likes poured in. Many women started commenting on the photo, joking they needed to make their windows dirty just to get Mark to clean them.
Mark’s surprising popularity and the fun reactions
The response was unlike anything Mark had expected. What started as a business post turned into a series of playful and complimentary comments. Some women joked they were throwing mud at their windows to make them dirty on purpose. Others invited Mark to their homes, saying, “How much for a full house clean? You can even have a brew while you’re at it!” One woman was particularly impressed, saying, “F***ing hell, window cleaners around here don’t look like this!”
Others had even more playful reactions. Some joked about moving closer to Mark just to be near him. “Right now I have to move to Bury,” one person commented. Another person wrote, “Good lord. That’s it, I’m moving to Bury.” Mark hadn’t expected this level of attention, but he found it amusing. It was all in good fun, and it made him and his girlfriend laugh. He was happy to see people enjoying his post, even if it was a little unexpected.
How Heffron feels about the attention: Laughing it off and staying focused
While the attention was a surprise, Mark wasn’t bothered by it. He said, “I don’t mind though. It made me laugh when I saw the comments, and it made my Missus laugh too. She found it funny.” Mark stays focused on what’s important in his life: his work, his training, and his family. He’s busy working and caring for his two young daughters, so the viral post didn’t distract him. Even though he didn’t plan for it to go viral, he’s happy with how things turned out.
Some people assumed Mark posted the picture on purpose to get attention. They thought he might have added a winking emoji or made the post more playful. But Mark quickly cleared that up, saying, “I didn’t do anything out of the ordinary. I was just facing the camera.” He had no intention of making it a joke or trying to look a certain way. The attention just happened.
How the viral post helped his business grow
Despite the surprise, Mark’s viral post actually turned out to be very beneficial for his business. “It’s massively helped business,” he said. “I’m getting calls from areas I don’t even cover. I’m really busy now.” The attention from social media helped Mark’s business grow in ways he hadn’t imagined. More people were calling, and he was getting more customers from areas he had never reached before. He admitted that he hadn’t received much attention for his looks before, since many customers didn’t see him face-to-face while he was working. But now, his viral post had changed that.
Mark doesn’t plan to post more pictures like the one that went viral. He’s happy that the post helped grow his business, but he doesn’t think he’ll repeat it. The attention was fun, but he prefers to focus on his work.
From boxing to window cleaning: Mark’s journey to starting his own business
Mark’s path to becoming a window cleaner wasn’t a straight line. Fifteen years ago, he was a boxer. When he retired from boxing, Mark decided to open his own business. He had worked for a local company before, and he often joked that one day he would start his own successful business. After leaving boxing, he made that dream a reality by launching Hefron Multiclean.
Looking back, Mark is proud of how far he’s come. “I wanted to open up my own company, and now I have,” he said. He never expected a single Facebook post to lead to viral fame, but he’s happy the attention helped his business grow. Today, he continues to run his successful window cleaning business, balancing work with caring for his family and keeping up with his training. While he doesn’t plan on becoming a social media star, he’s grateful for how things have turned out.
