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Trump taps TV stars for top cabinet roles, solidifying Fox News’ influence in his administration

President-elect Donald Trump has been making waves with his unconventional Cabinet picks, drawing heavily from familiar faces on Fox News and other TV platforms. In the weeks following his reelection, Trump has nominated a series of on-air personalities for high-profile government positions, solidifying the bond between his administration and the media giant that has long championed his agenda.

Fox News personalities take center stage

Trump’s picks include “Fox & Friends Weekend” co-host Pete Hegseth as Secretary of Defense and former congressman Sean Duffy, now a Fox Business host, as Secretary of Transportation. Other Fox alumni joining his team are Dr. Mehmet Oz for Medicare and Medicaid oversight, Dr. Janette Nesheiwat as Surgeon General, and former Arkansas Governor and Fox host Mike Huckabee as Ambassador to Israel.

PENNSYLVANIA, USA – SEPTEMBER 04: Fox News’ Sean Hannity hosts Republican presidential candidate former President Donald Trump for a town hall event on September 4, 2024, in Harrisburg, Pennsylvania, United States. (Photo by Selcuk Acar/Anadolu via Getty Images)

The trend extends beyond Fox, with figures like former Congresswoman Tulsi Gabbard, tapped as Director of National Intelligence, and Linda McMahon, the former WWE CEO, leading the Department of Education. These choices mark a shift toward appointing public-facing personalities with media experience, rather than traditional political backgrounds, to lead major government departments.

Familiar faces resonate with voters

Trump’s strategy appears to resonate with his base, who see these figures not as strangers but as trusted voices. Fox News has been a cornerstone for conservative viewers, offering a space to align their beliefs with like-minded hosts. For loyal fans like Hubert Stone, a retired mechanic in North Carolina, seeing familiar faces from Fox News join Trump’s administration reinforces his trust in both the network and the president-elect.

“Getting my news from the same people every night makes me comfortable,” Stone said. “Seeing them work alongside Trump is exciting.”

A natural extension of Trump’s media strategy

HARRISBURG, PENNSYLVANIA – SEPTEMBER 04: Republican presidential nominee, former U.S. President Donald Trump participates in a Fox News Town Hall with Sean Hannity at the New Holland Arena on September 04, 2024 in Harrisburg, Pennsylvania. Trump and Democratic presidential nominee, U.S. Vice President Kamala Harris continue to campaign across swing states as polls show a tight race prior to next week’s presidential debate in Philadelphia. (Photo by Kevin Dietsch/Getty Images)

This fusion of media and politics isn’t entirely new for Trump. During his first term, he cultivated close relationships with Fox personalities like Sean Hannity and Tucker Carlson, frequently using the network as a platform to promote his policies and defend his administration.

Stephen Farnsworth, a political communication expert, noted that Trump’s reliance on Fox News extends beyond media strategy. “Trump recognized Fox News as a powerful tool to energize his base. Now, by pulling from its talent pool, he’s blurring the lines between the media and his administration.”

Challenges and implications

While the appointments excite Trump’s base, they also raise concerns about the merging of entertainment and governance. Critics argue that the reliance on TV personalities for critical government roles may prioritize media appeal over policy expertise.

Despite these concerns, Trump’s Cabinet choices signal his intent to continue leveraging media to shape public perception and energize his supporters. By bringing in figures with high visibility and existing rapport with his base, Trump reinforces his administration’s alignment with conservative media values.

As Trump prepares for his second term, his choices reflect his understanding of the power of media in modern politics, a reality that promises to define his administration’s approach to governance and communication.

Herbert Bauernebel

Herbert Bauernebel has been reporting from New York since 1999 and currently works for Bild.de, OE24 TV, and US Live. He also runs the news portal AmerikaReport.de. Bauernebel has covered nearly all major US events of the past quarter-century, including 9/11, Hurricane Katrina, Barack Obama’s election, Donald Trump’s surprise victory, the pandemic, last year’s election showdown, as well as natural disasters such as hurricanes and oil spills. He has also reported firsthand on international events, including the Asian tsunami, the Haiti earthquake, and the Fukushima disaster. He lives in Brooklyn with his family and holds degrees in communication and political science from the University of Vienna. Bauernebel is the author of a book about his experiences on 9/11, And the Air Was Full of Ash: 9/11 – The Day That Changed My Life.

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Herbert Bauernebel

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