- The New York Post is launching The California Post in early 2025. They aim to deliver bold, common-sense journalism focused on California news and culture.
- The new outlet will be based in Los Angeles. It will have a full editorial team covering politics, entertainment, business, sports, and more from a California perspective.
- The expansion targets a growing West Coast audience, with over 7 million monthly readers in California. Major events like the World Cup and Olympics are ahead.
In a bold coast-to-coast expansion, The New York Post is packing its trademark wit, brash headlines, and unfiltered reporting style. It is heading to Hollywood. Early next year, the nationโs most widely read tabloid will officially launch The California Post. It will plant its flag in Los Angeles as it takes aim at what it calls a โpivotal momentโ for the Golden State.
The move marks a significant moment in media, with the famously sharp-tongued paper entering the heart of progressive America. They will bring their signature no-nonsense, populist voice. Backed by a powerful digital footprint and a team of seasoned journalists, the new venture promises to shake up the status quo in California news coverage.
A Tabloid with Teeth Targets the Golden State
With its roots in the gritty streets of New York, The Post has a loyal national following. They are setting out to offer Californians something it believes has been sorely missing: bold, unapologetic reporting and clear-eyed commentary.
โLos Angeles and California need an antidote,โ said Robert Thomson, CEO of News Corp, the media giant behind The Post. โWeโve seen far too much jaded, agenda-driven journalism in the region. This is about reviving serious reporting and injecting some well-earned wit into public conversation.โ
And they may not be wrong. California โ the largest and arguably most culturally influential state in the country โ is facing everything from a housing crisis and wildfire devastation to upcoming high-stakes elections. Additionally, they have the pressure of preparing for global sporting events. Itโs fertile ground for storytelling, and The Post plans to dig deep.
Inside the New Operation
Headquartered in Los Angeles, The California Post will be fully staffed with a team of experienced reporters, editors, and photographers. Their mission? To cover Californiaโs breaking news, politics, sports, business, culture, and entertainmentโthrough a distinctly Californian lens, but with the unmistakable Post voice.
Veteran editor Nick Papps will take the helm as editor-in-chief. With nearly two decades in the industry, Papps brings serious experience and sharp editorial instincts. He has a proven track record across major publications. Heโs no stranger to LA either, having previously worked as a West Coast correspondent for News Corp Australia.
His arrival signals that The California Post wonโt be a token outpost but a serious operation. It is ready to go toe-to-toe with the stateโs legacy media outlets.
More Than Just Print
Though the brand is known for its punchy front pages, The California Post will be far more than just paper and ink. It will have a dedicated digital presence, including a standalone website for California readers. Its stories will be distributed across social media, video, and audio platforms. From the morning coffee scroll to evening podcasts, the goal is clear: be everywhere the modern reader lives.
And thereโs already a built-in audience. According to internal figures, The Post attracts more than 3.5 million unique monthly visitors in the Los Angeles area alone. They attract over 7.3 million across California. That gives the new venture a running start in a highly competitive media landscape.
A Strategic Moment for a Major Launch
The timing of the launch couldnโt be more deliberate. California is gearing up for major events in the coming years. They have the 2026 gubernatorial race to the 2028 Summer Olympics in Los Angeles. And in 2026, the Golden State will host World Cup matches, drawing global attentionโand scrutiny.
With wildfires leaving destruction in their wake, ongoing economic struggles, and political polarization intensifying, the stakes for clear, compelling journalism have rarely been higher. The California Post aims to meet that challenge head-on.
โWeโll tell the stories other outlets miss or intentionally ignore,โ said Keith Poole, editor-in-chief of The New York Post, who will now oversee both East and West Coast coverage. โCalifornia deserves straight reporting with conviction. Weโre not here to echo the usual narrativeโweโre here to offer another voice.โ
Expanding a Legacy
Founded by Alexander Hamilton, The New York Post has been part of American media for over two centuries. In recent years, under Pooleโs leadership, it has expanded its reach beyond the Big Apple. They are drawing national headlines and White House attention. It was The Post, after all, that published the infamous front page featuring Donald Trumpโs mugshot from Fulton County Jailโa cover the former president reportedly framed outside the Oval Office.
Now, Poole and his team are setting their sights westward.
โThis is the next chapter of our national brand,โ he said. โCalifornia is the heart of innovation, celebrity culture, politics, and sports. Yet many voices and stories go unheard. That changes now.โ
Sean Giancola, CEO of New York Post Media Group, echoed that sentiment. โFrom corner stores to corporate boardrooms, people trust us for a direct, plain-spoken take on the news. With The California Post, weโre bringing that ethos to a new, dynamic market.โ
What Readers Can Expect
Expect fearless reporting and commentary that challenges the mainstream. Expect a tabloid that doesnโt shy away from the uncomfortable. Whether itโs holding public officials accountable, poking fun at celebrity culture, or spotlighting overlooked communities, The California Post wants to make an impressionโand start conversations.
The Post Digital Network, which includes NYPost.com, PageSix.com, and Decider.com, already draws 90 million unique visitors monthly. 90% of that traffic comes from outside New York. The California expansion isnโt just an experimentโitโs a full-blown commitment.
A New Rival in the Media Arena
As The California Post prepares to launch, itโs likely to ruffle feathersโand that seems to be part of the plan. In a state where media is often split along ideological lines, the arrival of a tabloid with a sharp tongue and strong opinions is bound to stir the pot.
But if The Post has proven anything, itโs that controversy sellsโand clarity cuts through the noise.
In the words of one Post executive, โCaliforniaโs about to get a new voiceโand it wonโt whisper.โ