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THE DRESS Is Back: 10th Anniversary of a Viral Phenomenon

In 2015, a simple photo of a dress went viral and sparked one of the most famous internet debates. The dress, sold by the British brand Roman Originals, was a lace design that cost $77. The photo of it was shared online, and soon, millions of people were debating its color. Some saw the dress as blue and black, while others argued it was white and gold. This disagreement spread across social media and news sites, with people worldwide giving their opinions. The question became, “What color is this dress?” and it caught everyone’s attention. The debate was so strong that even celebrities joined in, and it felt like no one could agree.

A Viral Sensation That Still Confuses People

Ten years later, the dress still gets attention. The debate is as lively today as it was back in 2015. It’s hard to believe that something so simple could cause so much confusion, but it did. In honor of the dress’s 10th anniversary, the morning show Today invited Jenna Bush Hager to wear it again. She revealed it on air, throwing off a white robe to reveal the controversial lace garment. Jenna herself sees it as blue and black, but she also acknowledged how surprising the debate was. “The answer is not what we expect,” she said, referring to how people see different colors.

Why Do People See Different Colors?

The reason people see different colors in the same photo is a trick of the eye. Dr. Sarah Klibanoff, an optometrist, explained this optical illusion. She said that the dress’s color is influenced by the lighting. The photo was taken in a shadow, and when someone looks at the dress in a shadow, they see more blue light. As a result, the dress looks white and gold to some people. Others, however, see it as blue and black because of how their brains process the colors. This optical trick helped the dress stay in the spotlight for years.

Celebrities Share Their Thoughts

In 2015, the dress wasn’t just a topic for everyday people. Celebrities also weighed in on the debate. Taylor Swift famously tweeted, “It’s OBVIOUSLY BLUE AND BLACK.” Her tweet became one of the most famous comments on the debate. Other famous personalities, including the hosts of Today, took sides too. While Jenna Bush Hager firmly believed the dress was white and gold, her co-anchor Carson Daly and others saw it as blue and black. The playful back-and-forth between them made the whole debate more fun for viewers. Even though they were on opposite sides, they all found it amusing that the debate could last so long.

The Dress is No Longer Available

The dress was a hot item when it first went viral. It sold out quickly, and Roman Originals couldn’t keep up with the demand. But now, ten years later, the dress is no longer available for purchase. Bush Hager pointed out that she borrowed the dress from BuzzFeed, the website that originally shared the viral image. She joked about how she had a 1-year-old at the time and didn’t realize how famous the dress would become. The dress that once caused such a stir is now just a memory, but the debate continues to live on.

A Continued Mystery

As time has passed, people still can’t agree on what color the dress is. For some, it’s blue and black. For others, it’s white and gold. Even though it has been ten years since the photo first appeared, the debate hasn’t lost its power to fascinate. People are still talking about it and trying to figure out why they see different colors. The debate might never have a final answer, but that’s part of its charm. It keeps people interested and keeps them talking, making it a true internet sensation.

A Dress That Will Never Be Forgotten

The dress that started the debate will always be remembered. It’s not just a dress; it’s a phenomenon that brought people together, even if they didn’t agree. It was the perfect mix of an optical illusion, social media, and people’s curiosity. Ten years later, the dress still has a place in pop culture. Whether you see it as blue and black or white and gold, it doesn’t matter. The fact that it still makes people think and talk is what made it legendary. The dress will always be a part of internet history.

WHAT COLOR DO YOU SEE? Leave your comment on our Instagram or Facebook!

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