Taylor Swift’s popularity takes a hit after Kamala Harris endorsement: Favorability drops to 33%

The favorability rating of Taylor Swift with American Voters plummeted in dramatic ways since the pop superstar has endorsed Kamala Harris in the recent presidential race.

A significant shift from Republican voters has pushed Swift’s overall favorability rating among registered voters significantly lower than last year, decreasing from 40% in 2023 to 33% this year. That’s the first time that the Number 1 musician lost support in her career. For the first time a staggering 27 %  had already negative feelings about her compared with only 16 % in 2023.

Especially, Republican views of Taylor Swift have taken a nosedive in comparison to last year, a new NBC News poll shows, weeks after the pop singer announced her endorsement of Vice President Kamala Harris.

About 47% of Republicans say they view Swift negatively in a poll conducted days after her presidential endorsement, a sharp uptick from the 26% who reported viewing her negatively in NBC’s Nov. 2023 poll, the last time she was included in the survey. Just 12% of Republicans report positive attitudes toward the singer, down from 28% last year. 

Among Democrats, 58% view Swift in a positive light, only a slight increase from 53% in 2023. But also only  26% of independents have a positive attitude toward Swift, a drop from 34% in 2023.

Even more important:  Her personal ratings have dropped from +2 to -35 among Republicans. And the plummeted from + 22 in overall ratings last year to only + 5 overall this year.

“A good lesson that it’s better to be a tortured poet than a tortured figure in the political arena,“ political insider Mark Horwitt says.

The pop star endorsed Harris in a post on Instagram following her first and possibly only debate with former President Donald Trump earlier this month, calling the vice president a “steady-handed, gifted leader.” Swift signed the post “Childless Cat Lady,” a jab at comments from Trump’s running mate, Sen. JD Vance, R-Ohio, referring to women in positions of power who don’t have children.

Swift’s endorsement also denounced Trump’s use of an AI-generated image of her, which depicted the pop singer endorsing the former president, saying she hoped her endorsement of Harris combated any misinformation spread online. 

“I’m voting for @kamalaharris because she fights for the rights and causes I believe need a warrior to champion them,” Swift said in the endorsement.

A few days later, Trump took to Truth Social, writing “I HATE TAYLOR SWIFT!”

Harris has played up the Swift endorsement, playing the singer’s 2019 hit “The Man” at a post-debate party later that night and commending her “courage” in an interview last week.